The Los Angeles Clippers have been making a lot of changes the past couple of years.
They got a new owner in 2014, new logo and uniforms in 2015 and now they have a new mascot. Team owner Steve Ballmer introduced Chuck the Condor at halftime of Monday night’s game against the Brooklyn Nets. The Clippers were one of four teams without a mascot, but they felt they needed one.
— Chuck The Condor (@ChuckTheCondor) March 1, 2016
It’s all part of Ballmer’s plan to change the identity of an organization that was once the laughing-stock of the NBA. The Clippers, who didn’t win their first division title until 2013, have taken the Pacific two of the last three years and gone to the playoffs four straight years. The Clippers have also become Los Angeles’ basketball team with the Lakers in rebuilding mode.
But could the Clippers’ new mascot signify a rebranding is coming?
It might. Ballmer said in 2014 he has no intentions of changing the team nickname, but that was before the new logo, uniforms and mascot. The Clippers nickname has stuck with the team since 1978 when the franchise moved to San Diego. It was representative of the sailing ships that passed through San Diego Bay.
But with Chuck the Condor now in play, is it possible the Los Angeles Clippers could be the Los Angeles Condors?
Just something to think about. Forbes’ annual list of billionaires revealed Ballmer to be the richest owner of the four major sports with a net worth of $23.5 billion. He bought the Clippers for a record $2 billion in 2014. After his two previous attempts to buy an NBA team failed, Ballmer finally has one to do with it what he pleases.