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On April 11th, this happened:
On May 30th, this happened:
And now on June 16th, I’m unveiling the new Howlin’ T-Wolf logo.
THIS is finally happening!
I know for the Minnesota Timberwolves, there’s a chronology that culminated in their design:
Same for the Iowa Wolves:
What about the Howlin’ T-Wolf?
Mmm…it’s not sophisticated, but it was a thoughtful exercise.
I want the new logo to resemble two things, and two things only: who we cover and what we stand for.
Who do we cover? Well, that’s obvious right.
What do we stand for? Well, that’s not so obvious.
Here’s why: I’ve embedded the message into the design.
The moon shrouded in the lake blue sky, the nose with the aurora green basketball stripes—these elements represent the team that we cover: the Minnesota Timberwolves.
So if we’re going to cover the Timberwolves, what else do we need? The trees, so let’s bring back the green trees from the past.
Let’s find a place to put them. I know, how about the ears?
Okay, so we have the moon and the blue sky in the background, the basketball-themed nose, and the green trees resembling the ears.
Now for the integral part of the design: the wolf.
I’ve seen plenty of wolf logos hinting at the Minnesota Timberwolves.
When I look at them, I don’t want another version of their logo.
I want my logo to represent today’s Timberwolves, and our name.
And so … *drum roll please* here it is:
The Howlin’ T-Wolf logo represents the #NewEraNewLook, yes, but it also reflects our mission statement.
We’re not just covering the Timberwolves. We’re howlin’ at them, echoing our populist points of views.
So there you have it, Timberwolves fans.
The Story behind the (new!) Howlin’ T-Wolf logo.
Go Timberwolves! Get your howl on.
Last but not least, check out the latest Timberwolves news:
Photo: Timberwolves Twitter