The sporting world and social media didn’t react with much in the way of surprise when the Chargers announced they are now the Los Angeles Chargers.
It’s a different story entirely when it comes to the team’s newly unveiled logo.
Have a look, via NFL Network’s Ian Rapoport:
The new logo from the now-Los Angeles @Chargers pic.twitter.com/rm4NorXtOA
— Ian Rapoport (@RapSheet) January 12, 2017
No, that’s not the Los Angeles Dodgers’ logo. Yes, that is the blue and white of the Dodgers, not to mention the blue and white of the old Los Angeles Rams…who are also back in the city.
Chargers chairman Dean Spanos spoke with ESPN about the move:
I’m looking forward, not backwards,” he told ESPN in a brief phone conversation. “I spent half my life here. I leave behind a lot of friends and lot of great memories, but life goes on. There are always a lot of changes in life, and we know this is not going to be easy. But we made a decision, we’re committed to it, and our family is 100 percent behind it. What’s happened has happened.”
Twitter and notable names put the logo on blast in the way only they can:
Based on the quality of their new logo, the Chargers literally decided to move to L.A. last night.
— ProFootballTalk (@ProFootballTalk) January 12, 2017
CHARGERS: We need a new logo
GRAPHIC DESIGNER: How much you looking to spend?
CHARGERS: About $1.75
GRAPHIC DESIGNER: I got you pic.twitter.com/TgtiVmLcXC
— Faux NFL Network™ (@FauxNFLnetwork) January 12, 2017
The Chargers' new logo looks like the logo of a football team in a movie where there's a football game but the movie isn't about football.
— Kyle Madson (@KyleAMadson) January 12, 2017
https://twitter.com/hasselESPN/status/819587673782415361
The new Los Angeles Chargers logo 🔥⚡️ pic.twitter.com/NPHp2Gq7H2
— NFL Retweet (@NFLRT) January 12, 2017
That #Chargers logo is exactly what a non-sanctioned football video game would come out with for a LA team.
— Chris Roling (@Chris_Roling) January 12, 2017
https://twitter.com/MayorBurnsy/status/819583821909790720
Enough said. Now one just has to wonder if this will change anything.
Rest assured there are more on the way with this one—whether the Chargers like it or not, this story isn’t going away.
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