Three Cable Providers Sign Up To Offer NASCAR Sprint Cup Race in 3-D

As the NASCAR Sprint Cup Race on July 3 is fast approaching, three cable providers signed up to distribute the 3-D telecast which will be co-produced by Turner Sports and NASCAR Media Group. These three companies are added to DirecTV which originally announced it would offer the race to its subscribers. So we have the press release. As long as you’re one of the six people who have made the plunge for 3-D and are a subscriber to one of these four providers, you can watch the race in this extra dimension on your television.

COMCAST, TIME WARNER CABLE AND BRIGHT HOUSE NETWORKS TO OFFER THE COKE ZERO 400 IN 3D IN PARTNERSHIP WITH NASCAR MEDIA GROUP AND TURNER SPORTS

Sprint Cup Race from Daytona International Speedway on July 3^rd will be Presented in 3D for the First Time in NASCAR’s Storied History

Comcast, Time Warner Cable and Bright House Networks, in partnership with NASCAR Media Group, a media, marketing and entertainment company, and Turner Sports, a division of Turner Broadcasting System, Inc., announced they will air NASCAR’s first foray into 3D programming, the Coke Zero 400, in next generation 3D. The event will take place on July 3, 2010. Full race coverage will air on TNT beginning at 7:30 p.m. (ET). 

The 3D production will feature two custom racing feeds produced specifically for 3D. The first will provide a unique look at the racing action from strategically placed cameras around the track designed to maximize the effect of 3D. The second stream will bring the mayhem of pit row into the third dimension creating a one-of-a-kind visual experience. In order to experience the event in 3D, viewers will need a 3D TV display with matching 3D glasses.

The 3D production will also be made available through TNT RaceBuddy on NASCAR.COM (NASCAR.COM/RaceBuddy3D), serving as a complement to the special Wide Open television presentation on TNT that features continuous race coverage free of national commercial breaks and provides more unobstructed race action than that of a standard telecast by using a letterbox widescreen format. Earlier this week, DIRECTV announced it will also air the Coke Zero 400 in 3D. 

NASCAR Media Group is the exclusive rights holder of NASCAR event footage, race data and content and its credits include Dale and The Ride of Their Lives, NASCAR-themed movies for Viacom distributed on TV and via DVD.

We’re done. Good night.