Another UFC pay-per-view in the books, another solid buyrate. Historically, as a headliner Frankie Edgar hasn’t been a big money-earner for the UFC, but things might be changing. Early estimates are that Saturday’s UFC 144 show from Japan sold a solid 375,000 pay-per-views. While that isn’t as huge a number as the company used to do on a consistent basis, it would have made it the seventh-highest-selling UFC PPV of 2011.
Certainly the inclusion of fan favourite Rampage Jackson on the card helped sales, as did perhaps the novelty of the UFC making their long-awaited return to The Land of the Rising Sun. While the days of the UFC putting on million-selling PPVs seem to be over (at least for now), after a disappointing 2011 the sales numbers for their early 2012 events are certainly encouraging.