This is one of those moments that make you just say “Why”? The BBC reported earlier today that tennis matches, including Wimbledon, may have been fixed. The article by BBC’s Simon Cox goes on to say:
“Over the last decade, 16 players who have ranked in the top 50 have been repeatedly flagged to the Tennis Integrity Unit (TIU) over suspicions they have thrown matches.”
These are terrible allegations indeed and something that will indeed mar the sport of tennis. However, in this economically driven world, Pizza Hut decided to strike while the iron was hot.
Pizza Hut UK took the allegations of match fixing and turned them into possibly the worst, or greatest, ad campaign of all time.
https://twitter.com/pizzahutdeliver/status/689052595378335744
It may be in bad taste but it sure has a lot of people talking.
What do you think of Pizza Hut’s add campaign?
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