Mayne Street, Part 2

This is the second installment of the ESPN web series, “Mayne Street”. In this webisode, Kenny meets his insane 26 year old boss.

Quickie review. It’s not bad. Kenny with the faux homeless guy plugging Louie’s Original Roast Beef was funny. Otherwise, the character of Kenny’s boss is not funny. Overall grade – B.

EDITED TO ADD – A quick note. ESPN reports that there were 2.5 million views of the first webisode of Mayne Street. Here’s the press release:

Kenny Mayne Is Popular: 2.5 Million Views of First Episode of ESPN.com’s “Mayne Street” in 48 Hours

In its first 48 hours “Mayne Street” – the new scripted online series from ESPN.com starring Kenny Mayne – was viewed nearly 2.5 million times, making it the site’s most viewed single video in the past six months.

Additionally, the first episode was the most viewed ESPN video on iPhones, and the additional “Mayne Street” clips, promos and outtakes on ESPN.com accounted for nearly one million additional video views.

“The great start for Mayne Street illustrates the huge opportunity that exists for creative content at ESPN, not just on TV but on any platform,” said Keith Clinkscales, senior vice president, content development and enterprises, ESPN. “Whether it’s online, on a phone, in a magazine, on TV or on any combination, creative and original content is at the heart of how we serve fans.”

Mayne Street launched on ESPN.com on Tuesday, and will debut its second episode Friday, at 9 a.m. ET. Watch episode 1 of “Mayne Street” here: http://sports.espn.go.com/espn/feature/index?page=maynestreet

“Mayne Street” joins a lineup of video that is among the most popular online. ESPN.com averages more than 120 million video views per month. In the past year, the site logged more than 50 percent of the total minutes spent by users for the entire sports online video category, more than four times the nearest competitor.

“Mayne Street” stars ESPN personality Kenny Mayne and a cast of characters in special guest appearances. Mayne plays himself in a fictionalized version of life at the center of sports television.

The ESPN veteran known for his dry wit and offbeat sensibilities, maneuvers through each of the 15 three- to five-minute webisodes in the kind of clever and entertaining style that has made him one of ESPN’s most popular personalities. Mayne’s re-occurring foils consist largely of his fictional production crew which includes his producer, Sarah (Alison Becker); cameraman, Video Cowboy (Jon Glaser); production assistant, Jordan (Jordan Carlos); network executive, Mintz (Ben Schwartz); Mintz’s right hand, Robin (Aubrey Plaza); as well as other ESPN personalities including Scott Van Pelt, Neil Everett and others.

That’s not bad for the web. We do think Alison Becker is cute. Actually, I think Alison Becker is cute, but you get the idea.