NBC loves its football and its Cowboys, especially when they can deliver monster ratings in primetime. According to NBC, last night’s Cowboys win over Philadelphia delivered the second highest overnight rating this season. The first? When the Cowboys opened the new Jones Mahal back in September. Here’s the press release.
COWBOYS-EAGLES DELIVERS SECOND BEST “SUNDAY NIGHT FOOTBALL” OVERNIGHT RATING THIS YEAR
14.3 Rating Trails Only Giants-Cowboys, Which Was Best Overnight For Primetime NFL Game in 11 Years
SNF Powers NBC to Sunday Night Win and is Top Rated Program of the Night Again
NEW YORK – Nov. 9, 2009 – Last night's Cowboys-Eagles game on NBC Sports had the second best overnight rating for a "Sunday Night Football" game this season. The Cowboys 20-16 victory earned a 14.3 overnight rating and 23 share to power NBC to a Sunday Night victory as SNF again was the top rated program of Sunday night as it has been for seven of eight Sundays.
SECOND BEST SNF OVERNIGHT RATING THIS YEAR: Last night's game (8:30-11:45 p.m. ET) was the second highest overnight rating of the season for "Sunday Night Football" trailing only the Week 2 Giants 33-31 victory over the Cowboys in the much-hyped debut of the new Cowboys stadium. That game drew an overnight rating of a 16.5/27 and had the highest overnight rating for an NFL primetime regular-season game in 11 years.
The 14.3/23 overnight rating is up 20 percent over the Week 9 game last season (Patriots-Colts, 11.9/18) and up 24 percent over the Week 9 game in 2007 which also featured the Cowboys at the Eagles (11.5/18).
DOMINATED PRIMETIME: "Sunday Night Football" is No. 1 program of the night in the metered markets (excludes overruns of NFL day games) on a night that included ABC's Desperate Housewives and Brothers & Sisters, CBS's 60 Minutes and Amazing Race and Fox's Cleveland Show and Family Guy.
· Head-to-head from 9-10 p.m., the Cowboys-Eagles game out-rated Desperate Housewives in the metered markets by a margin of 80% (14.8 vs. 8.2 in that hour). "Sunday Night Football" has out-rated Desperate Housewives each week that the two have gone head-to-head this season.
· NBC is No. 1 for the night in metered-market households, with the network's highest Sunday average (11.2/18) since the September 20 Giants-Cowboys game.
TOP 10 "SUNDAY NIGHT FOOTBALL" OVERNIGHT RATING/SHARE EVER:
1. 9/20/09, Giants-Cowboys, 16.5/27 (Dallas Cowboys stadium debut)
2. 11/25/07, Eagles-Patriots, 15.6/24
3. 12/14/08, Giants-Cowboys, 15.4/24
4. 11/5/06, Colts-Patriots, 15.1/22
5. 9/10/06, Colts-Giants, 14.7/23 ("Manning Bowl")
6. 9/21/08, Cowboys-Packers, 14.4/22
7. 11/8/09, Cowboys-Eagles, 14.3/23 (Last Night's Game)
T8. 9/9/07, Giants-Cowboys, 13.6/22
T8. 11/12/06, Bears-Giants, 13.6/20
10. 11/16/08, Cowboys-Redskins, 13.5/20
TOP 10 METERED MARKETS FOR GIANTS-COWBOYS:
1. Dallas, 37.1/56
2. Philadelphia, 30.9/45
3. San Antonio, 29.8/41
4. Austin, 23.3/37
5. Albuquerque, 22.9/32
6. Las Vegas, 21.8/31
7. Richmond, 19.5/30
8. New Orleans, 19.3/27
9. Washington D.C., 17.6/29
10. San Diego, 17.5/27
**Viewership numbers will be available when national ratings are released tomorrow**
And NBC already began to hype Patriots-Colts right before last night’s Cowboys-Iggles game so expect next week’s ratings to be huge as well.
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