Canada’s Olympic Broadcasting Consortium’s Schedule for Day 5 of the Winter Olympics

I’m going to squeeze two press releases into this post. First, here’s what you can expect to see in Canada on Tuesday as men’s hockey begins at the Olympics.

Day 5 Highlights: Martin and Bernard Look to Sweep the First Day of Curling, Tuesday, Feb. 16

DAY 5 – SCHEDULED SPORTS HIGHLIGHTS (SUBJECT TO CHANGE)

OLYMPIC DAYTIME/JEUX OLYMPIQUES EN JOURNÉE  

Curling: Men’s – Olympic Games silver medallist and 2008 World Champion Kevin Martin skips Team Canada, as they take on Norway in their first of two matches today (CTV, V, APTN, CTVOlympics.ca, RDSolympiques.ca)

Curling: Women’s – Canada’s Cheryl Bernard and her rink face off against Team Switzerland in the first Team Canada women’s curling match of the Games (TSN, CTVOlympics.ca, RDSolympiques.ca)

Snowboard Cross: Ladies – It’s a showdown at Cypress Mountain as eight-time World Cup gold medallist Maëlle Ricker and defending Olympic Games bronze medallist Dominique Maltais look to claim a spot on the podium for Canada (CTV, V, CTVOlympics.ca, RDSolympiques.ca)

OLYMPIC PRIME TIME/JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE

Hockey: Men’s – Captain Scott Niedermayer leads Team Canada in its first game of the Games against Norway. Canada is 3-0 lifetime against Norway at the Olympic Games (CTV, V, RDS, THE FAN Radio Network, Corus Québec, CTVOlympics.ca, RSDolympiques.ca)

Figure Skating: Men’s – Three-time Canadian champion and World silver medallist Patrick Chan performs his short program, looking to rebound after an injury-plagued 2009 Grand Prix season (CTV, Rogers Sportsnet, V, ATN-Punjabi, CTVOlympics.ca, RDSolympiques.ca)

Curling: Men’s – Team Canada hurries hard in its second match of the day, taking on Germany (TSN, RIS Info Sports, CTVOlympics.ca, RDSolympiques.ca)

DAY 5 – ADDITIONAL HIGHLIGHTS (SUBJECT TO CHANGE)

OLYMPIC MORNING – Popular Canadian comedian and impressionist André-Philippe Gagnon joins Beverly Thomson and Jay Onrait in studio to co-host tomorrow’s show. Tyler Stewart of Barenaked Ladies also stops by to talk hockey as the first men’s hockey game takes place later in the day.

LE RÉVEIL OLYMPIQUE – Two-time world figure skating silver medallists in dance, Marie-France Dubreuil and Patrice Lauzon appear in studio to give audiences a preview of the figure skating competition. Gaétan Boucher, four-time Olympic Games medallist in long track speed skating and member of Canada’s Sports Hall of Fame, chats with host Claude Mailhot.

ETALK and FASHIONTELEVISION – SO YOU THINK YOU CAN DANCE CANADA’s guest judge Mary Murphy takes off her dancing shoes to zip line through Vancouver’s Robson Square with Leah Miller. Nina Dobrev sends her well wishes to Canadian Olympians from the set of her hit show, THE VAMPIRE DIARIES.

MOD LIVE @ THE BASE – MOD goes all-Canadian with a day full of great interviews featuring Canadian artists Feist, Hawksley Workman and Default. MuchMusic also broadcasts the Victory Concert featuring fan-favourite Barenaked Ladies, live from BC Place in Vancouver.

DIGITAL LOUNGE – Matt Wells kicks it into high gear with a visit to Atlantic Canada House to check out the music and party scene. Doug MacLean also drops by for an update on the latest hockey news.

And we have the numbers from Day 3’s coverage for the Canadian Olympic Broadcast Media Consortium.

Vancouver 2010 Audience Day 3 Recap: 7.3 Million Watch Bilodeau Win Gold

• – 5 million see Kristina Groves win bronze in Long Track –
  – 26.5 million watch Consortium coverage yesterday –
  – Rogers Sportsnet records largest audience ever with 1.6 million for Figure Skating –
  – After just 3 days, Beijing 2008 online video views already exceeded by CTVOlympics.ca and RDSolympiques.ca –

The first gold medal won on Canadian soil delivered golden ratings for Canada’s Olympic Broadcast Media Consortium last night, when 7.3 million viewers watched Alexandre Bilodeau triumph in the Men’s Moguls, making it one of the most-watched sporting events in Canadian history. Coverage of the event peaked at 9.7 million viewers with 37% of the population (12.3 million) watching some part. More than 1.3 million French-language viewers watched on V and RDS. Meanwhile, after just three days, the Consortium’s websites have now delivered more video views than the 16 days of Beijing 2008, while 92% of Canadians (30.8 million) have now experienced Vancouver 2010 according to the Consortium’s CUME (Canadian Unique Multimedia Engagement) index.

Average audiences of coverage by Canada’s Olympic Broadcast Media Consortium for Day 3 of the 2010 Winter Games.

OLYMPIC MORNING/LE RÉVEIL OLYMPIQUE 1.6 million
OLYMPIC DAYTIME/JEUX OLYMPIQUES EN JOURNÉE 4.5 million
OLYMPIC PRIME TIME/
JEUX OLYMPIQUES AUX HEURES DE GRANDE ÉCOUTE 5.5 million

Additional Highlights – Television 

• 26.5 million viewers watched some part of yesterday’s 2010 Winter Games coverage on Consortium channels.
• Vancouverites are embracing the Games, with ratings about 25% higher in the host city than Toronto, Calgary and the national average over the first three days of the Games.
• The Men’s Moguls was watched by 6.3 million viewers on CTV alone.
• 5 million viewers watched Kristina Groves win bronze in the Ladies 3000m final in Long Track Speed Skating.
• Men’s Biathlon and Pairs Figure Skating delivered more than 3 million viewers each.
• 1.6 million viewers for Pairs Figure Skating on Rogers Sportsnet is the largest audience in the channel’s history.

Additional Highlights – Online

• Since the beginning of the 2010 Winter Games, Consortium websites have served up 5.3 million video views as of today, exceeding the prior record of 4.9 million video views for the duration of the 2008 Summer Games.
• On Day 3 alone, site visi
  tors watched 207,650 hours of video.
• With more than 110,000 video views, the most popular video on CTVOlympics.ca was Alexandre Bilodeau’s Gold Medal win. Bilodeau was also the most-viewed Athlete Profile, followed by Ryan Getzlaf.
• More than 1,000 interactions with fans following Alexandre Bilodeau’s Gold Medal win on www.Facebook.com/CTVOlympics.

Top Five Events

Total Viewers Event Time (PT) Channels

1. 7.3 million Freestyle Skiing: Men’s Moguls 17:30 CTV, V/CPAC, RDS, OMNI.2 ON, OMNI AL, OMNI BC

2. 5 million Long Track: Ladies 3000m Final 13:01 CTV, V/CPAC, RDS

3. 3.3 million Biathlon: Men’s 10km Sprint 11:15 CTV, RDS

4. 3.2 million Figure Skating: Pairs Short Program 16:37 CTV, V/CPAC, Sportsnet

5. 1.8 million Nordic Combined: Individual NH/10km 10:02 CTV, Sportsnet, RDS

And that’s it for tonight.