NHL Playoffs Steer Versus to Most Watched April in Channel’s History

We interrupt the Sports Emmy Award press release-fest for this release from Versus.

Thanks to the interest in the NHL Playoffs this month, Versus is seeing good ratings and high viewership giving it a record month and April isn’t over yet.

While the ratings aren’t earthshaking, they are very good for Versus and let’s take a look at what brought this press release.

VERSUS SCORES WITH MOST-WATCHED APRIL IN NETWORK HISTORY

NEW YORK, N.Y. (April 27, 2010)-VERSUS, the fastest growing sports cable network in the country, is averaging a .6 HH rating and 552,000 viewers for its 12 days of Conference Quarterfinal round coverage-through Sunday, April 25. The HH rating and average viewership is up 50 percent and 25, respectively, compared to the same time period of last year's postseason (.4 HH rating and 442,000 viewers). Additionally, the network is also seeing viewership increases across all key male demos over last year: Men 18-34 (up 5%), Men 18-49 (up 10%) and Men 25-54 (up 23%). Due to the momentum of NHL Stanley Cup Playoffs, VERSUS garnered its most-watched April in primetime in network history.  

VERSUS' Conference Quarterfinal round coverage continues tonight at 8:30 p.m. ET with Hockey Central followed by Game 7 in the Detroit Red Wings/Phoenix Coyotes series at 9 p.m. ET. The network's first-round coverage culminates tomorrow with Game 7 between the Washington Capitals/Montreal Canadiens at 7 p.m. ET.  

Time to do some linkage.