ABC Gets Highest NBA Finals Overnight Rating Since 1998

Last night’s Game 7 between the Boston Celtics and Los Angeles Lakers generated lots of viewership. Overall, it was an 18.2, up 32% from the last Game 7 in 2005. We have the numbers thanks to this press release from ESPN.

NBA Finals Game 7 Generates Highest Overnight Rating Since 1998
Record-Setting 18.2 Overnight Rating for ABC

 
ABC’s exclusive coverage of The Finals Game 7 – Boston Celtics at Los Angeles Lakers – delivered an 18.2 overnight rating, the highest-rated NBA game since 1998 (Bulls/Jazz). The overnight rating for last night’s Game 7 marks the highest-rated NBA Finals game ever on ABC (surpassing Lakers/Pistons, Game 5, in 2005 – 15.5 overnight rating; ABC overnight records go back to 2003). 
 
Last night’s Game 7 overnight rating was up 32 percent compared to the last Game 7 in 2005 (Pistons/Spurs – 13.8 overnight rating).
 
The Finals led ABC to win the night in prime time for all seven nights of the series.  Thursday’s Game 7 broadcast was the highest-rated show of the night for all of television, as was the case for the previous six games.  The game peaked with a 23.7 rating from 11:45 p.m. to midnight ET.
 
In Los Angeles, Game 7 delivered a 39.7 metered market rating to become ABC’s highest-rated NBA game ever in the market.  Boston’s 33.9 rating is ABC’s second highest-rated game locally, trailing only the Celtics’ championship-clinching victory in 2008 (Game 6).

Through six games of national ratings, The Finals on ABC have averaged 16,434,000 viewers and a 9.7 rating, the highest six-game averages since 2004 (Pistons/Lakers).

We’ll get the final numbers later today.

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