General
Mills Inc. said Thursday it will launch a new version of Wheaties it
says is designed for athletes, with input from athletes such as NFL
quarterback Peyton Manning and NBA star Kevin Garnett.
Mills Inc. said Thursday it will launch a new version of Wheaties it
says is designed for athletes, with input from athletes such as NFL
quarterback Peyton Manning and NBA star Kevin Garnett.
The
Golden Valley-based company says it is testing three types of the new
version of Wheaties with athletes and some readers of Men’s Health
magazine. It will announce the new product in September.
The company said in a news release the new version will not replace the 85-year-old original Wheaties.
General Mills plans to market the cereal as helping athletes with endurance and energy.
I figured this out years ago. Instead of milk, I pour Gatorade into my bowl.
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