Stephen Curry’s CoachUp Network For Recreational Basketball Players, Too

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Stephen Curry seemingly does it all. He is largely regarded as the best shooter in the game today, he was the leading vote getter for the 2015 NBA All-Star Game, he has led the Golden State Warriors to the best record in the league, and there is a strong possibility that he could be league MVP this season.

While Curry is having success on the court, off of the court it is much of the same. When he is not dazzling the nation with behind the back crossovers and ridiculous three pointers, he can be found doing a number of great things, one of which is being part-owner of a private personal training company called CoachUp.

Curry confirmed with LetsGoWarriors that “partial owner” is as close to an official title that he has with CoachUp.

Per David Lariviere of Forbes:


When CoachUp founder Jordan Fliegel, who played professionally in Israel, met Curry, they connected through their belief in the importance of individualized coaching. That led to Curry’s decision to join the firm’s leadership team.

“I played a little bit of AAU but my dad found a guy in Charlotte that played college basketball in the area and started a personal training business out there working on strength and skill work and just trying to take my game to the next level,” Curry told reporters prior to the Warriors 110-106 win over the Los Angeles Clippers.

“I worked with him for three or four years from like eighth grade until my junior year (of high school). It really helped me a lot because I didn’t really play a lot of basketball outside of school, so I could just work on my game and have him be fully invested in the differences I was making every single time.”

An interview with Curry posted on SI.com talked about CoachUp and how it differs from other training options.


“I don’t think it’s all just private coaching and skill work and it’s not all just strictly playing AAU basketball or competitive basketball games that makes a great basketball player,” Curry said. “It’s a little bit of both.”
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This is entirely logical. Individual work with a coach makes for the richest environment from a skill training standpoint as it’s more directly tailored to a player’s game and aims. Yet as Curry would put it: “You’re obviously not playing [games] against cones and chairs.” .
Fundamentals need to be put into practice, as can only be done during real game action. So comes AAU or some other club league, particularly for those players stuck in less-than-competitive school districts.

According to Curry, CoachUp can be for any basketball player trying to take their game to the next level.

“No matter what your goal is, whether it’s to get ready for a try-out or to have college basketball aspirations, try to play professionally, or just recreationally,” Curry told reporters prior to the Clippers game last month. “It just depends on what you’re looking for. There’s a lot of different ways to go about it.”

[NOTE: Poor Man’s Commish contributed to this report.]

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