Your Morning Dump… Celtics rank 5th in ultimate standings of NBA franchises

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Your Morning Dump... Celtics rank 5th in ultimate standings of NBA franchises

Every morning, we compile the links of the day and dump them here… highlighting the big storyline. Because there’s nothing quite as satisfying as a good morning dump.

The Celtics rank 5th in ESPN’s annual ranking of the top NBA franchises. If you are wondering why Indiana and Memphis are ranked ahead of the C’s, it’s because of the variety of factors considered in the process. It’s not all about winning.

Bang For The Buck (BNG): Wins during the past three years (regular season plus postseason) per revenues directly from fans, adjusted for league schedules. 

Fan Relations (FRL): Openness and consideration toward fans by players, coaches and management. 

Ownership (OWN): Honesty and loyalty to core players and local community. 

Affordability (AFF): Price of tickets, parking and concessions. 

Stadium Experience (STX): Quality of arena and game-day promotions as well as friendliness of environment. 

Players (PLA): Effort on the field and likability off it. 

Coaching (CCH): Strength of on-field leadership. 

Title Track (TTR): Championships already won or expected in the lifetime of current fans.

Affordability will never been a strength of the Celtics, nor will it be for any big market team with a big payroll.

I’m a bit surprised the Celtics scored 10th in players. Sure, effort is always there, but like-ability? I guess all that talk about KG being a jerk is hot air.

Where are the mighty Lakers? #22.

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