Someone beat me to a great idea, blended whiskey in an aluminum can. Something tells me this is coming to a college campus near you real soon. Just another instance of not acting on that idea we had in college.
The London Daily Mail has the details:
Now bosses at Scottish Spirits – which retains an office in Glasgow – is testing out the novelty on its Caribbean and South American markets. But last night the Scotch Whisky Association said it would try to ban the cans for breaching international labelling rules. A spokesman for the body said: ‘We are concerned that consumers may be confused whether or not the product is real Scotch and we will be investigating the matter further.’ Scottish Spirits launched the tins last week, the first time straight whisky has been sold in a can.
Chief executive Manish Panshal said: ‘We are really thrilled with the idea – it’s going to be a part of every lifestyle and occasion. The can is the perfect size to be shared between three people who can mix it with other things like cola. It’s lightweight and portable and entirely recyclable, which is good news. It will be one of the hot picks for any outdoor activities.’
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