Brian Burke: Jamal, we obviously aren’t very good this year. Instead of trying to win the Cup, we need to work on getting new fans.
Jamal Mayers: Good thinking. What do you need me to do?
Burke: Well, Jamal we would like you to engage in our…. urban fans.
Mayers: Urban fans?
Burke: Yeah… See, your name is Jamal, and I think you’re (whispers) black. So I think you have a unique… uh… perspective on this.
Mayers: You want me to try and get black fans? Is that what you’re saying? But aren’t the only other black people in Toronto Chris Bosh and Kardinal Offishall?
Burke: I can see that you are a little nervous spearheading this community outreach program, so we went out and acquired a veteran with was born in Africa. I think that makes him African-American.
Mayers: Wow, we suck at everything.
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