Iconic bubble gum brand Big League Chew unveiled their latest covergirl (yes…you read that right) and because the internet, people lost their minds.
But, first, a history lesson courtesy of the “fun gum that keeps your mouth from getting dry when the game is on the line”.
Sitting in a bullpen one summer night long ago, Portland Mavericks lefthander Rob Nelson came up with a fun new bubble gum idea: shredded gum in a pouch. He called it Big League Chew. Rob’s teammate, Jim Bouton, found a gum company to make Big League Chew, and in no time at all it became the “must-have” bubble gum for players of all ages.
Cool.
Which brings us to Darren Rovell’s tweet from Tuesday.
JUST IN: @bigleaguechew has been around since 1980. In February, the first package featuring a girl player will be sold in stores. pic.twitter.com/tgZN4KAHFX
— Darren Rovell (@darrenrovell) October 9, 2018
That’s right, close to forty years and 800 million pouches of gum later, Big League Chew finally put a female baseball player on their packaging.
And while most people had no issues with a new face on their favorite chewing tobacco-inspired bubble gum…others we pissed.
Is it wrong to point out there are no girls or woman in the Big Leagues? From a marketing perspective, authenticity is very important.
— Independent Moderate (@Indimod) October 9, 2018
That’s a great idea considering a woman has never played in the MLB and the name is BIG LEAGUE chew. That’s like putting a dude on a tampax box.
— C (@CW4177) October 9, 2018
@tomleykis in other news, it won't sell.
— SchoolShrink (@SchoolShrink) October 10, 2018
The war on men continues
— BostonKiwi (@boston_kiwi) October 10, 2018
If you’ve made it this far, yes…people are going bananas because the same company that once put both the Easter Bunny and a mummy on their bubble gum now has a little female representation.
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