Buffalo Wild Wings responds, sort of

As you can see, so far it’s just pleasantries, but it was nice to hear back so fast.

For those of you asking me via e-mail, I have no idea what to expect or even what type of a response I want from all this.  But when I was the Director of Marketing for another chain restaurant with a sports-based theme, it was my job to fire up the Buckeye crowds, and one ultimate rule was not to piss off the Buckeye fans.  Another was that if I put a game on the screen, never to change it until the game was over, especially if it was of extreme local interest.

But it’s not so much how they handle this now…it’s how they handle this in the future.  I went looking for the perfect place to watch a Buckeye game and I found a disaster at BW3.  It’s not so much what they do to apologize and handle upset customers (and that’s a big big factor), it’s what they do to cater to Buckeye-loving customers, especially when they show up for a game they can very easily watch on their own couch (or at more than two dozen other restaurants within a mile).

By the way, thanks to fans of The BBC for perking up and noticing.  The blog is at a record level of traffic today, so LOTS of people have seen this story, more than any ordinary day.