by Jonathan Santiago and James Ham
Who is Manny Pangilinan? Rafe Bartholomew of Grantland and author of Pacific Rims, a book on the history of the Philippines love affair with the game of basketball, joins us on the Cowbell Kingdom Podcast to shed some light on the wealthy Filipino business magnate.
An excerpt from the conversation where Bartholomew discussed the All-Star Weekend that featured Kobe Bryant, Kevin Durant, Chris Paul, Derrick Rose and Tyreke Evans that Pangilinan organized for the Philippines last summer.
That was something that when I first heard they were planning I said it’s never going to happen. It just costs too much money, it’s too crazy – it sounded like spin to me. And then when it happened, it flipped the script on everyone where it’s like “Wow, they really do have the money to pull off a lot more that we thought that they were willing to do.” So it made something like buying a team suddenly seem not so crazy and perhaps overpaying for one. Because if you look at the way they sort of justified spending all that money on that NBA All-Star Weekend in the Philippines it was because…literally people were calling M.V.P. a hero because he got Kobe Bryant and got him to play in a real game…That sort of goodwill definitely transfers over to M.V.P.’s brands.
Listen after the jump…
[podcast]http://www.cowbellkingdom.com/wp-content/uploads/2012/05/ck_podcast_ep39.mp3[/podcast]
Music Credit: Ronald Jenkees – Guitar Sound
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