They are in trouble if there is no football
DirecTV’s NFL Sunday Ticket, which allows viewers to watch every NFL game, generated between $600 million and $750 million in subscription revenue last season, said Craig Moffett of Sanford C. Bernstein & Co. The company would have added another $44 million in new Sunday Ticket subscribers this year if it got the same number as last year, he said.
The football programming, which runs $335 per season on top of regular subscription fees and isn’t offered by any other operator, would also cost El Segundo, California-based DirecTV a branding tool for drawing new customers to other television services, diminishing growth in the near term.
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