ESPN Dramatically Changes Its NASCAR Sprint Cup Schedule for 2010

As part of its continuing strategy to take sports away from network television, ESPN is shifting most of the Sprint Cup races from ABC and placing them on ESPN. When I wondered last year if ESPN was hoarding sports for itself and away from ABC, people scoffed at me, but the evidence is there and this is another piece of the puzzle. For the last three years, all of the Chase for the Sprint Cup races were placed on ABC. In all, ABC had 11 out of the 17 Sprint Cup races on ESPN’s schedule. This year, ABC only gets three and its last race will be on October 16 from Charlotte. So in all, ESPN will carry 14 NASCAR Sprint Cup races and 9 out of the 10 Chase events.

Here’s the press release from ESPN.

Fourteen NASCAR Sprint Cup Races on ESPN in 2010

 

Three Saturday Night Races To Air on ABC

 

ESPN will air 14 NASCAR Sprint Cup race telecasts in 2010, including nine of the 10 races in the Chase for the NASCAR Sprint Cup. ABC will air three prime time Saturday night races. For the past three seasons, ESPN has aired six races, with 11 on ABC.

 

“Last year’s performance showed us that ESPN provides the best home for NASCAR,” said John Skipper, ESPN executive vice president, content.

 

“This is exciting news for NASCAR and our fans,” said NASCAR Media Group President Paul Brooks. “The ESPN subscriber base is larger than ever at nearly 100 million, and the network has the proven ability to attract younger viewers. As the premier network during the most competitive time of the year for sports, having more NASCAR races on ESPN will create more exposure.” 

 

Skipper added, “ESPN further strengthens NASCAR’s consistent start times message for the fans, and with the strong support of NASCAR across our multimedia platforms, we hope to build on that momentum in 2010.”

 

With 12 nights of college football, three NASCAR Sprint Cup races and the Aug. 28 Little League World Series U.S. championship game, ESPN is producing 16 consecutive weeks of prime time Saturday night sports for ABC. “Saturday night racing on ABC benefits from the strong crossover between NASCAR and college football fans,” Skipper said.

 

ESPN’s 17-race coverage of the NASCAR Sprint Cup Series begins with the Brickyard 400 at Indianapolis Motor Speedway on July 25 and concludes with the season-ending Ford 400 at Homestead-Miami Speedway on Nov. 21. The three Saturday night races on ABC will be at Bristol, Tenn. (Aug. 21); Richmond, Va. (Sept. 11); and Charlotte (Oct. 16), with the Charlotte race in the Chase for the NASCAR Sprint Cup.

 

All NASCAR Sprint Cup race telecasts on the ESPN networks will continue to be preceded by NASCAR Countdown, which airs live from the ESPN Pit Studio at the track and sets up the race with interviews, news and analysis. And with NASCAR’s new 1 p.m. ET starting times for Sunday afternoon races in the Eastern and Central time zones, NASCAR Countdown will air on ESPN2 at noon prior to the 1 p.m. races that air during the NFL season. For other races, NASCAR Countdown will air on the same network as the race. 

 

The entire NASCAR Nationwide Series season will continue to appear on ESPN networks, with most on ESPN2 and selected races on ESPN and ABC. ESPN’s daily NASCAR news and information program NASCAR Now resumes Feb. 1 and will continue to appear on ESPN2.

 

2010 NASCAR Sprint Cup Series Schedule on ESPN Networks

(All Times Eastern)

 

DATE (Day)	LOCATION	NETWORK	TIME
July 25 (Sun.)	Indianapolis Motor Speedway	ESPN	1 p.m.
Aug. 1 (Sun.)	Pocono Raceway	ESPN	1 p.m.
Aug. 8 (Sun.)	Watkins Glen International	ESPN	1 p.m.
Aug. 15  (Sun.)	Michigan International Speedway	ESPN	1 p.m.
Aug. 21 (Sat.)	Bristol Motor Speedway	ABC	7:30 p.m.
Sept. 5 (Sun.)	Atlanta Motor Speedway	ESPN	7:30 p.m.
Sept. 11 (Sat.)	Richmond International Raceway	ABC	7:30 p.m.
Sept. 19 (Sun.)	New Hampshire Motor Speedway	ESPN	1 p.m.
Sept. 26 (Sun.)	Dover International Speedway	ESPN	1 p.m.
Oct. 3 (Sun.)	Kansas Speedway	ESPN	1 p.m.
Oct. 10 (Sun.)	Auto Club Speedway	ESPN	3 p.m.
Oct. 16 (Sat.)	Charlotte Motor Speedway	ABC	7:30 p.m.
Oct. 24 (Sun.)	Martinsville Speedway	ESPN	1 p.m.
Oct. 31 (Sun.)	Talladega Superspeedway	ESPN	1 p.m.
Nov. 7 (Sun.)	Texas Motor Speedway	ESPN	1 p.m.
Nov. 14 (Sun.)	Phoenix International Raceway	ESPN	3 p.m.
Nov. 21 (Sun.)	Homestead-Miami Speedway	ESPN	1 p.m.

So for those who don’t have cable, you’ll have to depend on radio or go to a friend’s house, or a sports bar to watch the ESPN events.