ESPN’s NBA Ratings Plus Playoffs Schedule For This Weekend

ESPN is pleased over the ratings for the NBA Playoffs. Check out this blurb.

ESPN’s NBA Playoff Viewership up 19 Percent

Through nine telecasts, ESPN is averaging 3,048,000 viewers, an increase of 19 percent over the comparable 2,568,000 viewers at this time last postseason (eight telecasts).  The corresponding household impressions are up 18 percent (2,295,000 vs. 2,040,000) and the rating is up 10 percent (2.3 vs. 2.1). ESPN’s telecast of Game 6 between the Los Angeles Lakers and Oklahoma City Thunder (Friday, April 30) delivered a 3.6 rating, 3,582,000 household impressions and 4,833,000 viewers to become ESPN’s most-viewed first-round playoff game ever. The telecast tied for the highest-rated-first- round game with the Lakers/Houston Rockets (April 23, 2004).

ABC’s four broadcasts are up one percent in viewership (4,601,000 vs. 4,536,000) and are even in household impressions (3,463,000 vs. 3,470,000) and rating (3.0).

And here’s the schedule for ESPN and ABC over the next few days.

Date	Time (ET)	Matchup	Network
Thur, May 6	7:30 p.m.	NBA Shootaround Stuart Scott, Avery Johnson, Jalen Rose	ESPN, ESPN HD,
	8:00 p.m.	Atlanta at Orlando (Game 2) Mike Tirico, Hubie Brown, Heather Cox	ESPN, ESPN HD, ESPN3.com, ESPN Mobile TV, ESPN Deportes
Fri, May 7	7:00 p.m.	Cleveland at Boston (Game3) Mike Breen, Mark Jackson, Jeff Van Gundy, Lisa Salters	ESPN, ESPN HD, ESPN3.com, ESPN Mobile TV
	9:30 p.m.	Phoenix at San Antonio (Game 3) Dan Shulman, Jon Barry, Ric Bucher	ESPN, ESPN HD, ESPN3.com, ESPN Mobile TV
Sat, May 8	4:30 p.m.	NBA Shootaround Mark Jones, A. Johnson, Jamal Mashburn	ESPN, ESPN HD,
	5 p.m.	Orlando at Atlanta (Game 3) Dave Pasch, Doris Burke, Holly Rowe	ESPN, ESPN HD, ESPN3.com, ESPN Mobile TV
	8 p.m.	NBA Countdown Scott, Jon Barry, Mike Wilbon, Magic Johnson	ABC, ABC HD
	8:15 p.m.	L.A. Lakers at Utah (Game 3) Tirico, Brown	ABC, ABC HD, ESPN Radio
Sun, May 9	3 p.m.	NBA Countdown Scott, Jon Barry, Mike Wilbon, Magic Johnson	ABC, ABC HD
	3:30 p.m.	Cleveland at Boston (Game 4) Breen, Jackson, Van Gundy, Salters	ABC, ABC HD, ESPN Radio

That’s it.