ESPN’s World Cup Announcements

Catching up on press releases and let’s get to them. ESPN says its World Cup ratings through the semifinals are way up from 2006. And this release gives us the announcer assignments of today’s third place match and Sunday’s Championship Final.

FIFA World Cup Rating Through Semifinals:  Up 36%

Netherlands-Spain in Championship Sunday on ABC; Digital Platforms Setting Records

After 62 of the 64 games of the 2010 FIFA World Cup in South Africa, ESPN networks (ABC, ESPN, ESPN2) have averaged a 1.9 U.S. rating, up 36% from 1.4 through the same point – the semifinals – in 2006.  The average household audience is up 41% (from 1,575,000 to 2,227,000) and the viewer audience (P2+) is up 45% (from 2,057,000 to 2,984,000).

The key male demos – ages 18-34, 18-49 and 25-54 – are up 27%, 46% and 50%, respectively.  The top-rated markets through 62 games:  Miami (3.8), New York and Washington, D.C. (3.4), San Diego (3.3) and San Francisco (3.2). 

The 2010 event is also outpacing 1994, when the World Cup was held in the U.S., to be the most-watched FIFA World Cup in U.S. television history. Through the quarterfinals, this year’s competition averaged 2,198,000 homes, up 32% from 1,664,000 16 years ago (based on a 1.9 rating this year and 1.8 in 1994.).

The Final Weekend

The quadrennial tournament – the largest global sporting in the world – will climax this weekend with the third-place game and the final, both broadcast on ABC and ABC HD and available live on ESPN 3D, ESPN Deportes and ESPN Mobile TV, as well as on demand later on ESPN3.com. 

• On Saturday, July, 10, Germany and Uruguay will play the third-place game at 2 p.m. ET. Ian Darke and John Harkes will call the match from Port Elizabeth.
• On Sunday, July 11, the 2010 FIFA World Cup Final will start at 1:30 p.m. with a one-hour preview followed by the Netherlands vs. Spain from Soccer City Stadium in Johannesburg, South Africa. Martin Tyler and Efan Ekoku will call the match, which will crown a first-ever World Cup champion.  ESPN’s roster of studio analysts will include former Dutch National Team player Ruud Gullit, Spaniard and manager of Premier League club Wigan Athletic Roberto Martinez, Steve McManaman and Alexi Lalas. John Harkes will join Bob Ley at Soccer City for pre-, halftime and postmatch analysis. 
• ESPN Radio will broadcast both games, with Glenn Davis and Kyle Martino calling the third-place game while JP Dellacamera and Smyth provide play-by-play and analysis on the final.

ESPN Digital Media – which includes ESPN3.com, ESPN.com, ESPN Mobile Web, ESPN Mobile Apps and ESPN Mobile TV – has seen more than 4.4 billion minutes of usage to World Cup content over the 28 days of the tournament to date, according to Omniture.  On average, 110,000 persons per minute have been using ESPN Digital Media platforms to consume World Cup content across every day during the tournament.

ESPN3.com posted its most-viewed live event ever with the Spain-Germany semifinal, an average audience of 355,000 during the live game window (topping the 328,000 for U.S. – Algeria on June 23). World Cup matches on ESPN3.com have been viewed by 6.9 million unique viewers, generating 14.7 million hours of viewing (over two hours per viewer) through July 6.

ESPN.com’s World Cup content (including ESPN Soccernet and ESPN Deportes/copa-mundial) garnered 122 million visits and 414 million page views from June 11-July 8.  Additionally:

• Users have spent an average of just under 10 minutes per visit engaging with World Cup content.
• ESPN.com’s front page, which prominently features World Cup news, video and scores, has seen 275 million visits and 604 million page views for June 11-July 8.

ESPN Mobile (including the ESPN mobile Web, ESPN 2010 FIFA World Cup App and ESPN ScoreCenter App) generated 94 million visits and 499 million page views to World Cup content through July 8. The ESPN World Cup App has also been downloaded nearly 2.5 million times and has averaged over 1.1 million unique devices accessing the app per day across the tournament.

I’ll have a couple of more ESPN World Cup press releases after the break.
Here are ESPN’s analysts predicting the results of the Final between the Netherlands and Spain.

ESPN Analyst Predictions for the 2010 FIFA World Cup Final

ESPN’s 2010 FIFA World Cup analysts – many of whom are former national team players who have competed in the World Cup themselves – offer their predictions for Sunday’s Netherlands vs. Spain final match:

ESPN match analysts:

Efan Ekoku (Nigeria 1994 National Team player)

Spain 2–1. “The more adventurous style of the Spaniards and their greater belief in themselves, having won the European Championship in 2008, is likely to overcome the Dutch cautiousness in the final.” (On the eve of the tournament, Ekoku predicted Spain would beat Netherlands in the Final.)

John Harkes (USA 1990, 94)

Spain 2-1. “Spain will win because of the quality of the individual players and the way they come together as a team. They have gone from strength to strength and overall, player for player, Spain has too much quality for the Netherlands to cope with.”

Robbie Mustoe

Spain 3-1. “Spain always had the best squad, quality and experience with the most entertaining style of play. When Fabregas can’t get in the starting lineup you know this team is special.”

Tommy Smyth

Spain 2-1. “We haven’t seen the best of Spain yet. Spain needs their strikers to start scoring but if they continue to miss opportunities like they have in previous games, I can see this going as far as penalty kicks.”

ESPN studio analysts:

Shaun Bartlett (South Africa 1998)

Spain 2-1. “Spain are peaking at the right time. Holland, in my opinion, have already played to their full potential. Spain will have more quality players to draw on to come out on top.”

Ruud Gullit (Netherlands 1990)

Netherlands 1-1. “I think the Dutch will win in overtime.”

Alexi Lalas (USA 1994, 98)
Netherlands 3-2. “The Netherlands finds a way to capitalize on the weaknesses out wide and whether it’s Dirk Kuyt or higher up, finding ways to go by Capdevilla or Sergio Ramos, then putting balls in the box that they capitalize on.” (On the eve of the tournament Lalas predicted The Netherlands would beat Spain.)

Roberto Martinez

Spain 3-1. “Both teams are trying to play the same way but Spain are better at what they are trying to do and they are more mature”

Steve McManaman  (England 1998)

Spain 3-0. “They were my favourites coming into the tournament, they are the bookmakers’ favourites and they’re playing the best football.”

And we have highlights of a media conference call conducted with the commentators and ESPN’s World Cup Executive Producer Jed Drake.

ESPN 2010 FIFA World Cup Final Conference Call Replay With Commentators Martin Tyler and Efan Ekoku, Executive Producer Jed Drake, and Sr. Vice President of Programming Scott Guglielmino

Earlier today, ESPN conducted a media confe
rence call with lead play-by-play commentator Martin Tyler, match analyst Efan Ekoku, executive producer Jed Drake, and sr. vice president of programming Scott Guglielmino to discuss the culmination of ESPN’s month-long coverage of the 2010 FIFA World Cup in South Africa. Tyler and Ekoku will call the Finals matchup, Netherlands vs. Spain, Sunday, July 11, from Soccer City Stadium in Johannesburg at 2 p.m. ET on ABC and ABC HD. Select comments from the conference call:

On the Netherlands vs. Spain finals match…

Tyler: “We’re going to have a new winner and that’s particularly exciting…Spain is really setting the agenda and reminding us all that the actual game is a passing game, a team game. They’ve worked so well as a unit, they haven’t been overly spectacular, but they’ve been very consistent and a joy to watch. Efan and I had a real privilege watching them dismantle a really exciting German team last night…To do that they have to be very good. They’d have to be my favorite in the final.

“The Dutch have got to do a little bit more than Germany managed to do…The Dutch have got Wesley Sneijder who is having a fantastic tournament, of course, and capable of opening up at any game. Arjen Robben…at his best is certainly a match winner at this level. Robin Van Persie, a striker from Arsenal who’s played but not really functioned…Those that have had the pleasure of seeing Van Persie play on a regular basis know that he’s an outstanding talent, and I don’t think the World Cup has seen the best of him yet…They have got tools, the Dutch. It would be a marginal surprise. I think Spain would be the favorite, but not a foregone conclusion by any means.”

Ekoku: “Star wise, they are evenly matched…Spain I feel has that extra belief and that’s what’s been missing on the Dutch side in the last 25 or 30 years.”

On the 2010 World Cup: South Africa as host, vuvuzelas and the overall atmosphere…

Ekoku: “Congratulations to the South African organizing committee…They’ve done a fantastic job…I remember quite a lot of World Cups and this is my fourth as a player, fan and commentator as well. The organization levels, the warmness, the friendliness has been fantastic – as good, if not better than, any World Cup that I’ve been to before.”

Tyler: “Germany traditionally used to have clacks and horns…(the vuvuzela) it’s been the sound of this World Cup and we’re pleased to recognize it…In terms of World Cup comparisons, it’s been really humbling to be a guest of this rainbow nation. I stayed here seven years ago with England for a week and I didn’t see too many smiles, but I think now they’re further down the road towards democratization and everyone seems very together about it.  I think to be honest with you the World Cup in five weeks has moved the country forward as much as five years…some of the old divides and suspicions and prejudices, they’ve been quickly wiped out and that’s been a joy to behold. In terms of competition of the tournament, it’s hard to compare. It certainly was slow to get going in terms of goals, which we all like to see…Once it got going and the four quarterfinals were as good as any that I remember.”

On the potential of the United States hosting a future World Cup…

Ekoku: “As long as the passion and interest for the game in the States continues to increase, I don’t see why not. The U.S. held a fantastic World Cup back in 1994…Everything is held to a very high professional standard. FIFA does their best to make sure that the tournament is very protected around the continent and there will be many other nations from all the continents trying to get their first crack at holding their first World Cup. Sometimes you just have to wait your turn…Certainly the U.S. will be among the frontrunners.”

Tyler: “I am absolutely sure that the U.S. will hold a brilliant World Cup…Clearly the success of an African World Cup is encouraging those who have never had a World Cup. I know that the Middle East is very keen…Australia wants to have it as well. It’s great for the game. It’s truly a global sport and it has to be represented really in a global way when it comes to selecting the lucky nation.”

On ESPN’s record viewership ratings and production of the 2010 FIFA World Cup…

Guglielmino:  “It’s been a terrific event for us – a great demonstration of the overall interest that fans have in the FIFA World Cup in the U.S., and our ability to reach and serve those fans, wherever and whenever they would like to consume World Cup content. It’s been terrific, lots of planning and preparation has gone into it. The work that my colleagues have done on this call and will continue to do over the next 72 hours has exceeded our expectations across the board.”

Drake: “The passion that the U.S. viewers have shown, clearly with the U.S. team when it was still in play, the numbers were extraordinary. But, since then, the numbers have held up quite nicely. I think that we’ve achieved what we set out to do, with two games to be played, in that we’ve served knowledgeable football fans very well with our breadth of coverage. Not just with number of hours but with analysis and insight we brought to it…I think perhaps  in some measure due to the U.S., and how they played initially, U.S. viewers were drawn to this event itself. Even when the U.S. ended their run, that halo of this event has captured them.”

We’re done here. Next are weekend programming press releases.