Professional football stars DeMarcus Ware, Fred Jackson, Kurt Warner and LaVar Arrington have teamed up with Toyota to honor and inspire dads across the country during this year’s big game.
Dads are everyday heroes. To celebrate, Toyota talked to a cross-selection of great dads to find out what it takes to become a good dad, and have released the video pieces online leading up to the big game.
Watch the inspiring emotional video about the players’ fathers below, and see how they’ve learned to best raise their kids:
To honor your dad, Toyota is inviting Twitter users to engage in a unique game day conversation, by creating a cultural moment in real time, encouraging users to tweet photos of their dads using the hashtag #OneBoldChoice
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