Jersey ads: much ado about nothing

Josh-childress-olympiakos We really get too attached to things sometimes. 

Today, the big buzz around the NBA is mostly about the jerseys guys will be wearing, instead of the guys wearing the jerseys.  That's because the NBA is allowing ads on practice jerseys

"We are operating a diverse business all around the world," [Deputy commissioner Adam] Silver
says. "(The sponsored game jersey) is a well-established practice in
other countries. Ultimately, I think our fans will come to accept it."

I've said it before on this site and I'll say it again:  I don't care if sports teams throw ads on their jerseys.  Look at Josh Childress in his Olympiakos uniform.  The Olympiakos logo, in case you're wondering, is that little circle above the Nike swoosh.  Trust me… it does nothing to dilute the passion of its fans.  And while I'm as much a fan of the classic Celtics jersey as anyone… but ultimately I won't care if someday they throw ads on there, too. 

I suggest everyone here starts to get used to it now… because it's coming.  First the WNBA… now practice jerseys… and next will be the full uniform.  You see the quote from Silver.  It's happening someday.  And I'll bet someday soon.

Arrow to top