Every morning, we compile the links of the day and dump them here… highlighting the big storyline. Because there's nothing quite as satisfying as a good morning dump.
Every canceled game is a big loss. For example, 149,000 viewers tuned into SportsNet for the game between the Celtics and the Milwaukee Bucks on Nov. 3, 2010, according to Nielsen Co. ratings.
On the most comparable night this year – Wednesday, Nov. 2, when the Celtics were scheduled to play the Cleveland Cavaliers – SportsNet drew only 9,400 viewers.
Globe: Broadcasteers scramble to cope with NBA lockout
Ouch.
140,000 fewer viewers thanks to the lockout. And before you think "eh, it's Comcast, they'll be fine" consider that wiping out a whole season wipes out those viewers until at least a year from now. And there are people employed specifically because of the Celtics broadcasts. And while Comcast won't go anywhere, the people who work on a daily basis for CSNNE and CSNNE.com face questions about what happens to their jobs in the interim.
The NBA is more than a business, it's an entity that supports countless other businesses… all the way down to this blog. We feel the pinch too… and I'm sure most others do as well.
We just want basketball back. I tried watching college hoops last night and its just not the same. Too many guys can't hit shots. There are too many turnovers. Its just…. not the same.
The rest of the links:
CSNNE: Shortened season could doom Celtics | WEEI: JaJuan Johnson "working on his body" | Players to decide next week on new proposal | MWDN: Stern makes Godfather offer
Full disclosure: CSNNE is a sponsor and has paid for advertising on this site.
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