NFL On Fox Continues to Win in the Ratings

Here’s the press release from Fox Sports regarding the ratings for the NFL for Week 15. Once again, the late afternoon game outpaces Sunday Night Football on NBC.

EIGHT IS ENOUGH ALREADY

NFL ON FOX NATIONAL IS WEEK’S HIGHEST-RATED, MOST-WATCHED PROGRAM … AGAIN 

Saturday night’s big snowstorm on the East Coast caused 1:00 PM games in Philadelphia (vs. SF) and Baltimore (vs. Chicago) to be rescheduled for 4:15 PM, reversing the NFL on FOX schedule from four games early and two games late to the opposite. The result was a solid 15.1/28 national household rating/share, with 25.8 million viewers on Sunday (12/20) for a four-game National Window. All markets eventually folded into the end of a thrilling Packers-Steelers game, and for the eighth time in as many tries, the NFL on FOX National Game was the highest-rated and most-watched program of the week in all of television.

The audience is +6% and rating +3% better, respectively, than last year’s comparable 24.4 million, 14.7/28 doubleheader on CBS. Besides its perch as television’s No. 1 show among key male and adult demos for the week, it was also No. 1 in women 18-34 and women 18-49. Sunday’s 15.1/28 marks the fifth time this year an NFL on  FOX game exceeded a 15.0 rating nationally, which has never happened in 15 prior NFL on FOX seasons.

Through eight broadcasts the NFL on FOX National Game is averaging an impressive 15.5/29 and 26.2 million viewers, up +9% in rating over last year’s 14.2/27 and +14% in audience (vs. 22.9 mill). It is also pacing +17% and +20% better, respectively, than CBS’s National Game (13.2/25, 21.8 mill), +30% and +34% better, respectively, than NBC’s Sunday Night Football (11.9/19, 19.6 mill) and ranks as the highest-rated and most-watched program in all of television across all key male and adult demos for the season.

Fox has one more late afternoon game in Week 17, but CBS does as well. Both CBS and Fox have a doubleheader in the last week of the regular season.