NFL Says Wild Card ’08 Most Watched Since Wild Card ’03

The NFL has the numbers from last weekend’s Wild Card Playoffs and says it was the most watched in five years.

I think there was high interest in the Indianapolis-San Diego game plus Philadelphia-Minnesota in the late Sunday afternoon slot did well. Here’s the release from the National Football League.

08 WILD CARD PLAYOFFS MOST WATCHED IN FIVE YEARS

AVERAGE OF 25.8 MILLION FANS WATCHED EACH GAME

EAGLES-VIKINGS ON FOX: MOST-WATCHED SHOW OF TV SEASON

COLTS-CHARGERS ON NBC: MOST WATCHED SATURDAY WILD CARD GAME IN 10 YEARS

Football fans across America continue to tune in to NFL games, resulting in the most watched Wild Card weekend in five years. An average of 25.8 million fans watched NFL games last weekend, the most for an NFL Wild Card Weekend since January 2003 (game-by-game comparison below) and a five percent increase from last season (24.6 million viewers).


Sunday’s Philadelphia Eagles-Minnesota Vikings game on FOX drew 30.0 million viewers and is the most-watched show of the TV season.


Saturday night’s Indianapolis Colts-San Diego Chargers game on NBC drew 27.8 million viewers to rank as the most-watched Saturday Wild Card game in 10 years (30.7 million for Cardinals-Cowboys on ABC, 1/2/99).


Wild Card Weekend games also ranked as the top four shows among all programs for the week (Dec. 29-Jan. 4).


2008 NFL Wild Card Playoffs

Date & Time

Network (Game)

Viewers

Sat. Jan. 3, 2009 — 4:30 PM ET

NBC (Falcons at Cardinals)

21.0 million

Sat. Jan. 3, 2009 – 8:00 PM ET

NBC (Colts at Chargers)

27.8 million

Sun. Jan. 4, 2009 — 1:00 PM ET

CBS (Ravens at Dolphins)

23.9 million

Sun. Jan. 4, 2009 – 4:30 PM ET

FOX (Eagles at Vikings)

30.0 million

WILD CARD WEEKEND

AVERAGE

25.8 million


2003 NFL Wild Card Playoffs

Date & Time

Network (Game)

Viewers

Sat. Jan. 3, 2004 — 4:30 PM ET

ABC (Titans at Ravens)

22.7 million

Sat. Jan. 3, 2004 – 8:00 PM ET

ABC (Cowboys at Panthers)

24.7 million

Sun. Jan. 4, 2004 — 1:00 PM ET

FOX (Seahawks at Packers)

29.3 million

Sun. Jan. 4, 2004 – 4:30 PM ET

CBS (Broncos at Colts)

26.2 million

WILD CARD WEEKEND

AVERAGE

25.9 million

Source: NFL & Nielsen Media Research

So the NFL continues to crow about its ratings as it should. This is giving the league plenty of momentum into this weekend which has the Giants and Philadelphia as a marquee matchup.

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