From RandBall:
Ted Johnson, the Timberwolves’ Senior Communication VP and Chief
Marketing Officer, said this morning that the team started the new
uniform process about 18 months ago as a way to “refresh our brand.” He
noted that that team is entering a new phase (much as it was prior to
the 1996-97 season, when the organization made the last uniform
switch). “It’s a new era of Timberwolves basketball,” Johnson said,
noting the team also changed its primary and secondary logo earlier
this summer…
Marketing Officer, said this morning that the team started the new
uniform process about 18 months ago as a way to “refresh our brand.” He
noted that that team is entering a new phase (much as it was prior to
the 1996-97 season, when the organization made the last uniform
switch). “It’s a new era of Timberwolves basketball,” Johnson said,
noting the team also changed its primary and secondary logo earlier
this summer…
Johnson addressed the photos that leaked earlier in the summer of Kevin
Love in a new uniform. There were a couple of different versions, both
of them earlier prototypes of what ended up being the final product.
Also of interest (perhaps more narrowly): The Wolves invited several
bloggers — including those who, unlike us, don’t work for the
mainstream media — to participate on the conference call. That’s not
unheard of, but it is interesting as we move forward.
Love in a new uniform. There were a couple of different versions, both
of them earlier prototypes of what ended up being the final product.
Also of interest (perhaps more narrowly): The Wolves invited several
bloggers — including those who, unlike us, don’t work for the
mainstream media — to participate on the conference call. That’s not
unheard of, but it is interesting as we move forward.
From the Timberwolves site:
In anticipation of the 20th season of Minnesota Timberwolves
basketball, the Timberwolves today unveiled new home and road uniforms
for the upcoming 2008-09 NBA season. The new-look uniforms, designed in
partnership by the team, adidas and the NBA, were displayed publicly
for the first time today at the IDS Center’s Crystal Court at noon.
basketball, the Timberwolves today unveiled new home and road uniforms
for the upcoming 2008-09 NBA season. The new-look uniforms, designed in
partnership by the team, adidas and the NBA, were displayed publicly
for the first time today at the IDS Center’s Crystal Court at noon.
"As with our recent re-designed logo, our new uniforms usher in a new
era of Minnesota Timberwolves basketball," said Timberwolves President
Chris Wright. "Working with adidas and the NBA, we were able to design
uniforms that display the energy, excitement and passion of
Timberwolves basketball. These qualities complement our developing
group of exciting players as well as embody the characteristics of our
entire franchise."
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