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PRESS RELEASE:
A new XM TV spot offers a parody of election ads with Ortiz campaigning for the “Every Game” platform, while Jeter stumps for “Every Team.” The TV spot and online ads are premiering this week.
Starting today, baseball fans can visit the new web site http://www.XMBaseball.com to choose Jeter or Ortiz for the President of XM Baseball, and send their friends a personalized audio message from their candidate.
Major-League Stars Derek Jeter and David Ortiz Throw Caps into Ring to Campaign for XM Baseball
XM Satellite Radio launches election-themed marketing campaign to promote every MLB game, every team on XM
XMBaseball.com invites fans to send personalized audio messages from ‘candidates’ Ortiz and Jeter
WASHINGTON, April 2, 2008 — This hard-fought election year just got more interesting. New York Yankees captain Derek Jeter and Boston Red Sox slugger David Ortiz have tossed their caps into the ring to campaign for XM Satellite Radio.
The “race” is the new multimedia marketing campaign from XM, the official satellite radio network for Major League Baseball. XM airs every game for every MLB team throughout the season and postseason for its 9 million subscribers nationwide.
A new XM TV spot offers a parody of election ads with Ortiz campaigning for the “Every Game” platform, while Jeter stumps for “Every Team.” The TV spot and online ads are premiering this week.
Starting today, baseball fans can visit the new web site http://www.XMBaseball.com to choose Jeter or Ortiz for the President of XM Baseball, and send their friends a personalized audio message from their candidate.
At XMBaseball.com, you enter your name and your friend’s name, your favorite teams, and hobbies. Then you can send your friend a personalized phone call from candidate Ortiz or candidate Jeter.
Coming soon, the web site will let you upload a personal photo and create a bobblehead image with your favorite team’s uniform. With your bobblehead image, you will be able to star in your own campaign video as the running mate for Jeter or Ortiz, and share it with your friends. You will also be able to create a voicemail greeting from the candidates, or download a customized ringtone.
You can reach the web site by visiting XMBaseball.com, JeterForPresident.com or OrtizForPresident.com.
“This is an incredibly exciting election year,” said Vernon Irvin, EVP and Chief Marketing Officer at XM. “We’ve crafted a multimedia marketing campaign for XM’s baseball programming with an election-year theme, featuring two of the biggest players from rival teams. It’s a playful parody of the election process, and it drives home that XM is the place to hear every MLB game for every team. The combination of TV and online media gives us a great platform to communicate with baseball fans about XM.”
Evan Brunell nor any other writers at Fire Brand of the American League or Most Valuable Network received any form of compensation for this message.