From Puck Daddy: “You might have been driving down I-690 East in Syracuse last September and spotted an attractive looking woman lying on top of a hockey net tempting you to buy tickets to the Syracuse Crunch of the AHL. (Or maybe you only noticed the woman, but whatever.)
That might get your attention, right? That was the goal and it worked for the Crunch. Team owner Howard Dolgon told the Post-Standard at the time, “A lot of great things are coming to Syracuse from Tampa. When you do billboards, you want to do things that will attract attention to your brand. This is going to get people’s attention.” Read more here.
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