Timberwolves CEO: There’s plenty more to come. I can’t wait!

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Dear Ethan Casson,

So I read Michael Rand’s interview with you:

Timberwolves CEO: There's plenty more to come. I can't wait!

Lots of talk on uniform concepts, projections into the future, and the like.

Lots of business talk, in other words.

This stood out to me:

Q: You have the preseason games in China, the Target Center renovation, the new logo and jersey. There’s so much going on. How much of that is intentional to have happen at once and how much came together organically or coincidentally?

A: When you start to map out a calendar year, you look for a theme that’s happening organically within the Timberwolves and Lynx. And there are a lot of new things happening. So how do we identify those things and amplify the story of each? Certainly timing is a factor, but a lot of it is intentional and laid out a certain way. This is Chapter 1 of a new era, with plenty more chapters to come.

Plenty more to come, mm?

As a fan, I love talking to Timberwolves fans, the players, the front office—even Mr. Taylor himself, and so when you teased us with that cliffhanger of yours, that there’s more to come, I can’t help but to get giddy.

We’ve already seen the new logos, the uniforms—well, two out of four of them—the renovations to the Target Center, etc, but if there’s more developments….

….I can’t wait!

—DP

Go Timberwolves! Get your howl on.

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