Two Viewership Records Press Releases

I have so many press releases in the Fang’s Bites inbox that I’m going to group as many as I can so I can clear them out.

We have a couple of viewership releases, both touting records. Let’s not delay any further and I’ll give you the releases now. First, ESPN says the BCS National Championship Game on ABC saw its biggest audience since 2006 which was the last time it was aired on ABC.

BCS Championship Scores Biggest Audience for Title Game Since 2006
Thursday night’s Citi BCS Championship Game on ABC – Alabama’s 37-21 victory over Texas, played at the Rose Bowl in Pasadena, Calif. – was the most-viewed BCS title game since 2006, the last time ABC broadcast the contest (Texas vs. USC, January 2006, also at the Rose Bowl). An average of 19,730,000 households were tuned in, based on a 17.2 rating. Those both represent an increase of nine percent over last year’s Oklahoma-Florida matchup (18,117,000 homes, 15.8 rating). The increase for viewers (P2+) was 15%, from 26,778,000 people to 30,776,000.

The game generated ABC’s biggest Thursday night audience since October 26, 1995, and the biggest audience for any television network in nearly a year, since ABC’s presentation of the Academy Awards on February 22, 2009.
The game drew particularly large audiences in a number of southeastern and Texas markets. (Bowl records are for all networks, broadcast or cable, and are based on information available as cited below).

Birmingham DMA = 67.4, highest rated Bowl game in Birmingham in recent years. The previous high was the Sugar Bowl, Alabama/Utah on FOX (1/2/09) with a 45.4 rtg.
Austin DMA = 47.8, highest rated Bowl game in Austin in recent years. The previous high was the National Championship Game, USC/Texas on ABC (1/4/06) with a 47.7 rtg.
San Antonio DMA = 37.2, highest rated Bowl game in San Antonio in recent years. The previous high was the National Championship Game, USC/Texas on ABC (1/4/06) with a 36.8 rtg.
Nashville DMA = 33.4, highest rated Bowl game in Nashville in recent years. The previous high was the National Championship Game, Oklahoma/Florida on FOX (1/8/09) with a 24.8 rtg.
Knoxville DMA = 31.7, highest rated Bowl game in Knoxville in recent years. The previous high was the National Championship Game, Florida/OSU on FOX (1/8/07) with a 28.3 rtg.
Atlanta DMA = 29.9, highest rated Bowl game in Atlanta in recent years. The previous high was the National Championship Game, LSU/OSU on FOX (1/7/08) with a 25.6 rtg.
Memphis DMA = 25.1, highest rated Bowl game in Memphis in recent years. The previous high was the National Championship Game, Oklahoma/Florida on FOX (1/8/09) with a 23.9 rtg.

Dallas DMA = 31.3, second highest rated Bowl game in Dallas in recent years. The highest is the National Championship Game, USC/Texas on ABC (1/4/06) with a 34.6 rtg.
Houston DMA = 29.7, second highest rated Bowl game in Houston in recent years. The highest is the National Championship Game, USC/Texas on ABC (1/4/06) with a 36.8 rtg.
Bowl Game records for overnight metered market ratings go back to:
ABC: 2005-06
NBC: 2005-06
CBS: 2005-06
FOX: 2005-06
ESPN: 2000-01
ESPN2: 2000-01

And CBS says its average viewership for the AFC NFL package dating back to 1986 when it was on NBC.

THE NFL ON CBS” AVERAGES 17.2 MILLION VIEWERS –
MOST VIEWERS IN 23 YEARS FOR REGULAR-SEASON COVERAGE OF AFC GAMES
17.2 Million Viewer Average Shows Increase of 6% from Last Year
“THE NFL ON CBS” Earns 4% Ratings Increase for Regular-Season Coverage from 2008 
THE NFL ON CBS averaged 17.2 million viewers for its regular-season coverage of the American Football Conference, which is the highest number of average viewers for any network’s coverage of the AFC in 23 years. 
The 17.2 million viewers also was an increase of 6% from last year’s 16.2 million viewers.
            Overall for the Network’s 2009-10 NFL season coverage, THE NFL ON CBS earned an average national household rating/share of 10.4/22, up 4% from last year’s 10.0/21. 

We have a lot more releases so keep your RSS feeds updated.

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