USC intends to enter into a new $50.57 million, nine-year contract with ISP Sports, the current rights holders, for the multi-media and advertising rights to Gamecocks athletics, including radio broadcasts of football, basketball and baseball games and various coaches’ shows, according to Gamecockcentral.
The new deal will become effective on July 1, 2008, and will run through June 30, 2017. The average payout per year is $5.62 million, a 150 percent increase over the current five-year, $11 million deal.
Seems the General was right when he reported about the “Gamecock Value;” and with this new deal — it just when up, so I am sure parking, ticket prices, gamecock club dues will continue to go up also….who said college sports is not a business?
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