UW to host “Night of the New Red Threads” event to launch Under Armour partnership

The long-awaited move away from the adidas brand and its horrific stylings is nearly upon the University of Wisconsin and its apparel-buying public. On July 1, 2016 the Badgers make the switch to Under Armour and some of the most innovative and intriguing athletic apparel and equipment on the market.

A switch like this calls for a party, and that is exactly what UW has in store for fans, as it gives them a unique Under Armour exclusive launch party at Camp Randall the night of June 30th.

It’s an event that UW officials are dubbing the “Night of the New Red Threads,” and it will feature some behind-the-scenes access that most fans never get. There will also be prizes handed out including tickets to games against LSU (at Lambeau Field), Nebraska and Ohio State. 

Fans will have access to locker rooms, the McClain Center and other special surprises.

Here is how the event will go off per the UW press release:

The experience begins at 10 p.m. on June 30 at the Camp Randall Memorial Arch on Randall Street and then heads to the McClain Center for a sneak peek at UW’s training facility.

Everyone knows how special it is when the Badgers run out of the tunnel to kick off a night game at Camp Randall. Now fans will get to experience that themselves. After touring the McClain Center, including UW’s locker room area, fans can run out of the team tunnel, complete with U2’s “Where the Streets Have No Name” and the smoke machines the team runs through every Saturday.

Once on the field, fans will have exclusive photo opportunities, including access to Badgers coaches, some of the teams’ most iconic trophies and a selfie station at midfield.

At midnight, Bucky’s Locker Room will open and offer fans the first chance to purchase the new Under Armour Wisconsin gear. Everyone who enters Bucky’s Locker Room will receive a free gift. Prizes include tickets to Badgers events, including the football team’s games vs. LSU (at Lambeau Field), Ohio State and Nebraska, Badger concessions gift cards and Bucky’s Locker Room gift cards.

It is all in an effort to launch the new 10-year partnership with Under Armour that begins at Midnight on July 1, 2016.

What will be most interesting is to see if there are some new designs and concepts revealed that haven’t already been mocked up by Under Armour for the initial news conference announcing the deal in the first place.

So, mark the night on your calendars and enjoy!