The World Cup is unquestionably the world’s most popular sporting event. Based on the growth of soccer fans, the World Cup will make a big impact on the United States media by broadcasting the competition on ESPN, ESPN2, or ABC Sports. They are a few of the TV networks that will broadcast the competition outside of the US.
The ABC News reported that ESPN obtained the rights to televise the 2010 and 2014 World Cup for $100 million a decade ago. Since the popularity of World Cup is growing, TV ratings have enhanced tremendously. The viewing audience’s interest in World Cup soccer has become a stronger than ever before.
Besides watching the competition on TV, the ESPN and other media outlets have established numerous communication and media technology platforms to produce the coverage that soccer fans can utilize to watch the World Cup competition such as smartphones and table apps, which didn’t exist a decade ago.
Rick Burton, a Sports Management professor at Syracuse University says, “By all means it should be profitable. I really do believe the media pundits are going to be surprised at how big media the World Cup is going to be in the United States.”
While fans across the globe are watching the competition on TV, the World Cup possesses social media platforms such as Facebook, Twitter, and Instagram to draw fans to obtain the sense of belonging to the World Cup community, and participate in the conversation with spectators regarding the game of soccer.
Mallory Russell, a director of content at Visible Measures says, “The World Cup is the biggest media event on the planet. It reached an audience of 3 billion passionate fans across the globe and brands are eager to catch their attention.”
According to analysis from Adobe Social Index (ADI), the FIFA World Cup is working on surpassing the Super Bowl and Olympics. The ADI documented that 90 percent of the world already participated in the World Cup conversation in the first game, compared to 84 percent for Olympics and 78 percent for the Super Bowl.
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