{"id":1348893,"date":"2023-04-06T16:19:08","date_gmt":"2023-04-06T20:19:08","guid":{"rendered":"https:\/\/thesportsdaily.com\/?p=1348893"},"modified":"2023-04-08T07:20:37","modified_gmt":"2023-04-08T11:20:37","slug":"the-big-business-of-the-masters-tournament-official-merchandise","status":"publish","type":"post","link":"https:\/\/thesportsdaily.com\/news\/the-big-business-of-the-masters-tournament-official-merchandise\/","title":{"rendered":"The Big Business of the Masters Tournament: Why Augusta National Leaves $250M In Revenue On The Table Every Year"},"content":{"rendered":"
The Masters is the most famous golf tournament in the world, and the merchandise behind the tournament has turned into big business. <\/strong>Augusta National sells an average of $10 million worth of merchandise each day, or $16,000 per minute. The Masters brought in a staggering $141 million in 2022 but reportedly left over $250 million in revenue on the table in order to maintain privacy, exclusivity, and control.<\/strong><\/p>\n The Masters’ golf tournament has become such an anticipated event early in the golf season as it has continued to jump in popularity as the game of golf grows. But the world’s most famous golf tournament has also become known for its impressive merchandise business, which is carefully curated to create a sense of exclusivity and generate significant revenue. Unlike most major sporting events, merchandise sales are limited strictly to in-person attendees, which adds to the feeling of exclusivity and generates an impressive $70 million in sales each year.<\/p>\n The golf shop at Augusta does about $1 million in sales per hour during the tournament.<\/p>\n To put this into perspective, if the merchandise store is open for 10 hours a day during the tournament, Augusta National is selling an average of $10 million worth of merchandise each day.<\/p>\n