A few years ago, Kim Kardashian’s Skims line took the world by storm. The clothing line introduced a new comfortable undergarment line for women and Skims took off. Since then, the company has branched off into more designs, including dresses, shirts, sweats, etc.
Now, Skims is set to launch a new line directed at men’s fashion. In the first ad campaign, Skims did not hold back. The ad features some big-name athletes, including Brazillian soccer star, Neymar, Da Silva Santos Jr, NBA star Shai Gilgeous-Alexnder and NFL defensive end Nick Bosa.
The men’s line will officially launch online on October 26 with pieces ranging from $16 to $54 and packs from $42 to $98.
Skims Launches Men’s Line With All-Star Roster
Skims is a wildly popular shapewear brand that has positioned itself as a leader in the underwear category. In the summer, Skims was valued at $4 billion amid brisk sales of bras, bodysuits, and women’s underwear.
The Kardashian line will launch a men’s line that features the same breathable and soft fabrics in briefs, t-shirts, and more. Skims Men will have three categories, cotton, stretch, and sport. The cotton option is the most popular underwear that Skims has put out.
The sport version that will be launched is specifically tailored to be worn under workout clothing.
It will use compression layers to aid performance.
Skims Has Star-Studded Athletes In Campaign
SKIMS MENS LAUNCHING 10.26 pic.twitter.com/0WS4k4EaXh
— Kim Kardashian (@KimKardashian) October 23, 2023
In a very raunchy campaign, the 41-year-old reality star wasn’t shy to launch her new products.
The campaign features popular athletes like Neymar Jr, Nick Bosa, and Shai-Gilegous Alexander.
The celebrity-packed campaign features the athletes bare in their underwear. The full collection will be available on October 26 with the idea of providing comfort to everyone.
“The expansion into the menswear space is a major milestone for the brand and a testament to SKIMS’ commitment to providing solutions for everybody. ‘To have an icon like Neymar be the face of our launch campaign, along with NBA All-Star, Shai and NFL’s top Defensive Player Nick, I think speaks volumes to the way SKIMS has evolved into becoming a brand that can provide comfort for all audiences, not just for women,” Kim Kardashian said in press release/
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