In 2021, the NFL expanded its regular season to 17 games in an effort to protect its stars and play more meaningful football games.
So far, the move has paid off in a big way, as the league managed to increase advertising revenue and generate a record number of advertising dollars for its partners.
According to a new report from Standard Media Index, NFL advertising inventory grew by 14% in 2021, which translated to an increase of over $545 compared to the 2020-21 season.
NFL Advertising Revenue Increases By $545 Million Compared to 2021
NFL last fall went on to deliver its highest TV ratings in six years, a show of force that generated a record $4.43 billion in advertising revenue for the league’s network partners. pic.twitter.com/itErJoRmGY
— Sportico (@Sportico) July 27, 2022
The NFL managed to bounce back with strong numbers in its first season following the COVID-19 pandemic.
Last year, NFL advertising revenue increased by over $545 million, 14% increase compared to the season prior.
With an extra regular season game on the schedule, the NFL took advantage by posting some of its best TV ratings and revenue numbers in nearly a decade.
NFL Generates Record $4.43 Billion in Advertising Revenue for Partners
According to a new report from Standard Media Index, sales of in-game NFL ad inventory last season grew 14%, which translates to a gain of +$545 million compared to 2020-21 https://t.co/sNVKcWNuuF
— Sportico (@Sportico) July 27, 2022
Last year, NFL Media announced that nationally-broadcasted games averaged nearly 17.3 million viewers per game, a 17% spike compared to the 2020 campaign.
With TV rating at their highest mark since the 2015-16 season, the NFL brought in a record $4.43 billion in ad revenue for its partners during the 2021-22 NFL season
NFL to Team With Streaming Services, Replace Game Pass in 2022
As revenue continues to grow at a rapid pace, the NFL has managed to find new ways to remain modern and connect to its audience.
This year, a new NFL+ streaming service will replace the league’s season-long subscription, NFL Game Pass.
The new NFL+ subscription will cost $4.99 per month, according to reports.
This is the first step in a longterm play for the NFL, and sports leagues in general.
In a few years, why should the NFL allow its cable partners to continue to own the viewers (and the ad revenue) of games? The league will slowly start to own more and more of the distribution. https://t.co/hb1fNESMwb
— Nate Antetomaso (@nateante) July 25, 2022
According to reports, Apple+ is willing to pay over $2 billion for the rights to NFL Sunday Ticket. The company remains the front-runner to acquire the rights to NFL Sunday Ticket, which are currently held by DirecTV and will expire after the 2022-23 season.
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