In 2020, the Texas Tech athletic department extended its apparel sponsorship with Under Armour for four years. Despite Under Armour experiencing financial problems, the two parties signed a four-year deal to pay the school $12.9 million.
Texas Tech has been working with UA since 2006 they signed their first-ever contract. As the contract expires, Texas Tech let Patrick Mahomes announce the huge news.
Heading into Arrowhead Stadium on Sunday, Mahomes was pictured in a Texas Tech shirt with the label over top featuring a hand-written Adidas logo. His pregame fit was used to break the news about the change
Patrick Mahomes Breaks News On Texas Tech’s New Apparel Sponsor
At the 2019 men’s college basketball championship, Patrick Mahomes covered the Under Armour logo on his Texas Tech shirt with Adidas tape.
To announce that the school will be switching from Uner Armour to Adidas, Mahomes wore a similar fit and posted his pregame on social media, where Mahomes captioned his post with ‘July 2024’. It’s expected that Texas Tech will be switching over to Adidas later this summer.
As for Mahomes, the three-time Super Bowl winner has always been endorsed by Adidas. Since he got into the league, Mahomes has been an Adidas athlete and has been very committed to the company.
Of course, this was not the first time that he’s covered a logo on a shirt.
In July, he covered the Nike logo when he wore a Kansas City Royals jersey.
Coming July 2024 ⏰@TechAthletics @adidasFballUS pic.twitter.com/6SRdrH3Zvi
— Patrick Mahomes II (@PatrickMahomes) October 22, 2023
Details of Texas Tech’s Adidas Deal Yet To Be Announced
Texas Tech is set to end its 18-year deal with Under Armour and the school will be moving on an Adidas sponsorship.
While none of the contract details were released, Adidas is expected to pay the school millions in total product and cash.
As of now, there is no word on how long Adidas will be working with the university either.
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