Mandatory Credit: Richard Mackson-USA TODAY Sports
Los Angeles’ 22-year span without an NFL team is coming to an end this season as the Rams return to the city after playing in St. Louis since 1995. The team is promoting its return in a new ad campaign that features its players leaping over famous L.A. landmarks, and it’s looking toward long-term tactics to keep fans interested after the initial buzz wears off.
In the three ads listed below, Los Angeles Rams star players Todd Gurley, Aaron Donald and Tavon Austin are moving throughout special landmarks in the LA county.
“We wanted to show players as larger than life, help people recognize key players and show off the city,” said John McMahon, president and creative director of Art Machine.
This year’s season tickets for the Rams sold out in six hours. The goal after the season is to keep that momentum going, Demoff said.
“We’re fortunate to launch with tremendous buzz and demand, but we’re not sure where the brand is going to end up right now—that’s evolving because we’ve only been in the marketplace for six months,” he said. “[The current campaign] is an interim piece about coming home and introducing our players. A year from now, we’ll be in a different place.”
The Rams’ new stadium and new uniforms in 2019 also will play into the team’s marketing efforts, Demoff said. “We want to capture that excitement of the first year and transition people away from what the brand is now to where it’s going. The challenge is in continuing to grow the fan base.”
Welcome Home Los Angeles Rams!
Alex Alarcon is the Founder and Senior Writer at Rams Headquarters Follow him on Twitter @AlexAlarcon49, and on Google+.
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