The Los Angeles Rams may not be able to erase a culture of losing football that has been cultivated over the last 13 years.
But their offseason moves indicate an overwhelming desire to try.
The Rams’ signings so far in 2017 indicate that the franchise is trying to create a winning attitude in the locker room that will permeate onto the field, according to RamsWire.
“So far, the moves that the Rams have made in the offseason have echoed these sentiments,” RamsWire reported. “From the top to the bottom, all of the additions the Rams have made for on-field improvement come from a distinct desire for more accountability.”
The moves have included the signings of former Cincinnati Bengals captain and left tackle Andrew Whitworth and Denver Broncos cornerback and special teams captain Kayvon Webster. Los Angeles also signed outside linebacker Connor Barwin, a veteran entering his ninth year who—like Whitworth—has his own charitable foundation.
Wide receiver Robert Woods is a USC Trojans alum who is excited to be back in Southern California, and the coaching staff hopes his enthusiasm also is infectious.
Former coach Jeff Fisher appeared to be a popular boss with the Rams, but he never had a winning season in nearly five years with the franchise. It sunk to 4-12 last season, the worst record in Fisher’s Rams tenure.
General manager Les Snead has taken advantage of the arrival of new head coach Sean McVay to get the Rams pointed in the right direction. While they may not have landed the flashy free agents, the Rams have begun to attack the losing aura through the locker room.
“Getting a chance to go through this process, I think a lot of things that we hope to achieve, but we know that before we can become a consistent winner, we have to act like winners – and that starts with implementing a culture,” McVay said in his introductory news conference, according to RamsWire. “So we want to set a culture, maintain a culture and then that’s going to allow us to achieve that sustained success. The similarities in what we believed we needed to implement in this organization – creating a culture of we, not me.”
The culture won’t change overnight, but the team is off to a good start.
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