The 2023 Women’s World Cup is scripting a transformative tale. The American audience has evidently displayed an unprecedented appetite for women’s soccer, particularly when it involves the US Women’s National Team (USWNT). The recent figures provided by FOX Sports PR underline this remarkable shift.
USA Women’s World Cup Soccer Match Against Vietnam Draws 5.26 Million Viewers
The USWNT’s first match against Vietnam, a decisive 3-0 victory, magnetized a staggering 5.26 million viewers. This number positions the match as the second most-watched Group Stage telecast ever on English-language television, just behind the 2019 match against Chile, which attracted 5.34 million viewers.
The @USWNT‘s 3-0 Women’s World Cup win over Vietnam scored 5,261,000 viewers, making it the second-most watched Group Stage telecast ever on English language television ⚽️
⛰️Match peaked at more than 6.5 million viewers
🇺🇸 Next – Wed., July 26 vs. Netherlands (9:00 PM ET/FOX) pic.twitter.com/ey0tABFb6k
— FOX Sports PR (@FOXSportsPR) July 22, 2023
Furthermore, the audience peak soared to over 6.5 million, proving the game’s mesmerizing grip on American viewers. The match’s viewership was close to twice that of the 2019 USA-Thailand equivalent. The momentous game also earned the title of the most-streamed women’s World Cup game in FOX Sports history, boasting an average-minute audience of 155,831.
The USWNT’s opening game was also able to command an impressive audience despite the much-anticipated Inter Miami debut of soccer maestro Lionel Messi. This can certainly be considered a win for women’s soccer.
Young Female Viewers Tuning In
In a fascinating demographic detail, the USWNT opener witnessed more female viewers within the 12-34 age group than their male counterparts. Alex Morgan, Megan Rapinoe and company can certainly claim to have struck a chord with those they hope to inspire.
The match averaged 1.76 viewers per household, trumping the NFL postseason average last year. The co-viewing strength of the Women’s World Cup clearly has a broad appeal, as households across America tuned in to enjoy the thrilling match together.
More Viewership Records to Fall as Women’s World Cup Continues?
The 2023 Women’s World Cup has already proven to be a groundbreaking event for women’s soccer in the United States, potentially marking a new era of viewership for the sport. With the tournament still underway and more exciting matches to come, these numbers are poised to further ascend.
The USWNT’s upcoming game against the Netherlands, scheduled for Wednesday, July 26, may shatter previous records.
The commanding performance of the USWNT, coupled with the country’s enthusiastic embrace of women’s soccer, augurs well for the future of the sport.
This captivating narrative of rising viewership figures reveals an exciting shift in the American sports landscape. A new epoch of women’s soccer may be upon us, spurred on by the USWNT’s thrilling journey in the 2023 Women’s World Cup.
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