Name, image, and likeness deals are turning NCAA college athletes into powerful social media influencers.
The highest paid female college athletes can leverage their personal brands to earn up to seven figures.
In fact, NCAA gymnasts Olivia Dunne and Sunisa Lee have already eclipsed that mark, bringing in a combined NIL valuation of $3.9 million. Both gymnasts rank in the top-10 in the NIL rankings among both male and female athletes.
Let’s take an in-depth look at the top-10 highest earning female college athletes and how they make their money in the NIL landscape.
1. Olivia Dunne, Gymnastics — LSU, Senior ($2.4 Million)
— Olivia Dunne (@livvydunne) September 14, 2021
The highest NIL valuation belongs to LSU senior gymnast Olivia Dunne, who is expected to make $2.4 million this year.
Dunne has amassed over 2.3 million instagram followers and 6.2 million TikTok followers.
The LSU gymnast averages almost $33,000 a post. She’s known to work with brands like American Eagle and her biggest sponsor, Vuori activewear.
Not only has Dunne leveraged her athletic career to build a personal brand, but the young gymnast has also been a strong voice for women in college sports.
2. Sunisa Lee, Gymnastics — Auburn, Sophomore ($1.5 Million)
— Sunisa lee (@sunisalee_) October 8, 2022
Tokyo Olympic gold medalist, Sunisa Lee is also another accomplished gymnast dominating the NIL scene in 2022.
Heading into her sophomore year at Auburn, Lee has a 1.7 million Instagram following and 1.6 million TikTok following at the age of only 19.
Lee is still trying to manage her transition from being an Olympic gold medalist to an Auburn University student. She recently signed with CLIF Bars to help promote the non profit organization VOICEINSPORT foundation, known to advocate for girls and women in sports.
Lee is set to earn $1.5 million from her endorsements this season. She also earns about $21,000 per post, making her the highest paid underclassman on the list.
3. Paige Bueckers, Basketball — UConn, Junior ($818,000)
Paige Bueckers has filed a trademark for her nickname, 'Paige Buckets’
She'll be able to profit off her name, image and likeness with the new NCAA rules pic.twitter.com/TE8uh3PTON
— Bleacher Report (@BleacherReport) August 3, 2021
One of the biggest names in women’s college basketball, Paige Bueckers has not only made a name for herself on the court but has already amassed her own personal brand.
After signing on with the Wasserman agency, Bueckers has generated an NIL valuation of $818,000 based on her current partnerships. Bueckers has signed multi-year deals with Gatorade, Cash App and StockX.
Recently, she also filed for a trademark for “Paige Buckets”, which is expected to come out with merch during the college basketball season.
By creating her own products, Bueckers is set to benefit greatly from her NIL deals.
Right now, she earns an average of about $11,200 per post, thanks in part to her 1 million Instagram followers.
4. Hanna Cavinder, Basketball — Miami (FL), Senior ($801,000)
— Hanna Cavinder (@CavinderHanna) October 27, 2022
The Cavinder sisters are among the athletes with the top NIL valuations in 2022. After appearing on a billboard in Times Square, it’s obvious that the 21-year old sisters mean business.
Hanna Cavinder and her twin sister Cavinder are a package deal and have been their whole life. Together, the sisters have over seven million combined followers across various social media platforms.
Hanna is set to make $801,000 in NIL deals this year, averaging $10,800 a post.
5. Haley Cavinder, Basketball — Miami (FL), Senior ($801,000)
— Haley Cavinder (@CavinderHaley) September 4, 2022
Haley Cavinder is the twin sister of Hanna. The two Miami (FL) basketball players have made a splash with their lucrative NIL deals.
Together, the sisters are on pace to make over $1.6 million this year. Both sisters have signed on with brands like Sleeper, SoFi, Six Star Pro Nutrition, and Gopuff. They have also signed apparel brands with the likes of Champs Sports and Eastbay.
In addition to signing brand deals, Hanna and Haley are the co-founders of Baseline, an apparel company which they have 25% stake in.
Like her sister Hanna, Haley owns an NIL valuation of $801,000 and earns an average of $10,800 per post.
6. Flau’jae Johnson, Basketball — LSU, Freshman ($587,000)
18-year-old Flau'jae Johnson has signed an NIL deal with Puma.
A McDonald's All-American and hip-hop artist, she'll make her debut for LSU this fall. pic.twitter.com/9ga5WkaQDQ
— Front Office Sports (@FOS) September 9, 2022
One of the top-ranked basketball recruits in the class of 2022, Flau’jae Johnson has combined her love for music and basketball to become the highest paid freshman in the country.
Earlier this year, Johnson inked a huge NIL deal with Puma, making her the youngest female on the top-10 list.
While she won’t be able to rep Puma sneakers playing for LSU, she’s going to be repping the Puma logo when she’s not on floor.
Off the court, Johnson is also a rap star, earning a lucrative record deal with Jay-Z’s Roc Nation
Despite being in her first year of college eligibility, Johnson has garnered an NIL valuation of $587,000 in her first year, the most of any freshman athlete on the list.
On average, she is expected to make $8,000 per post.
With 710,000 instagram followers, the ceiling is high for this 19-year-old freshman entering her first season.
7. Hailey van Lith, Basketball — Louisville, Junior ($541,000)
Hailey Van Lith today:
28 PTS | 2 AST | 60% FG
— Women’s Hoopz (@WBBWorldWide) November 8, 2022
After taking Louisville to the Final Four for the first time in four years, Hailey van Lith has exploded onto the scene.
Still a junior, van Lith has 782,000 followers across her social media handles and could garner more of the spotlight while playing for a top-10 ranked team.
A business major at Louisville, it’s no surprise that van Lith been making the most of the exposure.
She’s one of 14 girls that have signed an NIL deal with Adidas. In addition to her deal with shoe brand, the Louisville point guard has also inked deals with sponsors like Dicks Sporting Goods, Valentino, Overtime, Billionaire Girls Club and many more
Heading into the college basketball season, Van Lith’s NIL valuation is priced at $541,000.
She’s expected to make $7,400 per post, a number which could rise dramatically if she can carry the Cardinals to a second consecutive Final Four appearance.
8. Sedona Prince, Basketball — Oregon, Senior ($530,000)
SCO DUCKS!!! I’ll be back next season to pursue my masters degree and a national championship. I love you Duck Family and I’m excited to be coming back. Here’s to another. pic.twitter.com/RWYVmNypZI
— SEDONA (@sedonaprince_) February 19, 2022
One of the most followed female college athletes in the world, Sedona Prince is currently in her senior year at Oregon.
The power forward has over 3,282,000 followers across various social media outlets and has used her platform to touch on the inequality in men’s and women’s sports. Most notably, she exposed the difference in workout equipment and meals between the men’s and women’s NCAA Tournaments.
In 2020, she was also involved in the class action lawsuit against the NCAA that helped reshape the NIL landscape. As a result, Prince was honored as the Female Athlete of the Year at the NIL Summit for her contributions to college sports.
Prince signed on with Riff Energy + carbon neutral energy drink for her first NIL deal. She also has deals with DoorDash, Fortnite, and crocs.
With an NIL valuation of $530,000, Prince averages a healthy $7,300 per post — not bad for a player that averages just 9.3 points and 4.8 rebounds per game.
9. Jordan Chiles, Gymnastics — UCLA, Sophomore ($368,000)
welp my spidey senses kicked in again…. another one in the books, on to trials we go😜
— Jordan Chiles (@ChilesJordan) June 7, 2021
Jordan Chiles enters her second year with UCLA gymnastics after winning a silver medal at the Tokyo Summer Olympics.
She has been able to parlay her success on the world stage to become one of the highest paid female college athletes in the NCAA.
Chiles currently has 720,000 followers on Instagram, TikTok, and Twitter.
Heading into her sophomore year, Chiles owns an NIL valuation of $368,000 and was named Breakthrough Athlete of the Year at the first-ever NIL Summit.
So far, Chiles has worked with the likes of Angel City FC, Reebok, DoorDash, Urban Outfitters and more.
It’s estimated that Chiles makes an average of $5,200 per post.
10. Mia Mastrov, Basketball — California, Sophomore ($337,000)
I’m excited to announce my verbal commitment to continue my academic and athletic career at Cal! I want to thank my coaches, trainers, and family for helping me become the player that I am today & special thanks to Coach Charmin and the staff for believing in me!! Go bears💙💛 pic.twitter.com/9f81b6AQv9
— Mia Mastrov (@miamast13) August 1, 2020
With 779,300 combined followers across various social media platforms, Mia Mastrov rounds out the top-10 highest NIL valuations for NCAA women’s college athletes.
The daughter of 24 Hour Fitness founder Mark Msatrov, Mia has professional modeling experience and a passion for high-end fashion.
The combo guard from California is valued at $337,000 and earns an average of about $4,600 per post.
Mastrov has worked with brands like Neutrogena, AfterPay and Quizlet.
While Mastrov has not signed as many deals as other female athletes, her relationship with best friend Cameron Brink may lead to an increase of opportunities in the near future.