Women’s NIL 100: Top-100 NIL Valuations for Female College Athletes

Name, image, and likeness deals are changing what it means to be an NCAA college athlete.

In the NIL era, some NCAA college athletes are slated to make more than the pros, especially in women’s sports.

Using data from On3, the experts at The Sports Daily compiled a list of the top-100 NIL valuations for NCAA female college athletes.

With over 8.5 million social media followers, Olivia Dunne, a 20-year-old gymnast from LSU, leads all female athletes with a whopping $2.4 million valuation. Dunne reportedly can charge an average of $33,000 per post, making her one of the most valuable NCAA athletes in all of college sports.

In fact, Dunne’s $2.4 million NIL valuation ranks sixth among male and female athletes — a number which could rise dramatically once women’s gymnastics begins.

When asked how much money she’s made from her social media accounts, Dunne recently responded, “Seven figures.”

“That is something I’m proud of,” she added, “Especially since I’m a woman in college sports. There are no professional leagues for most women’s sports after college.”

Women’s NIL Top-100

Even in women’s sports, like basketball, where salaries are on the rise, female college athletes still stand to earn more than the salaries of their professional counterparts.

The highest-paid WNBA players (Jewell Lloyd, Diana Taurasi, and Breanna Stewart) earned a salary of $228,094 in 2022. Yet, the top women’s basketball players have the potential to earn more than 3x that figure.

Seven of the top-10 NIL valuations for female college athletes belong to basketball players, all of whom are set to earn more than $300,000 from their name, image, and likeness this season.

UConn’s Paige Bueckers leads all women’s basketball players with an NIL valuation set at $818,000, which ranks third behind Dunne and Auburn gymnast and Olympic gold medalist Sunisa Lee ($1.5 million).

As a group, the top-100 female college athletes stand to make $13.5 billion this season.

The average female athlete in the top-100 has an NIL valuation for $135,008 and can charge around $1,907 per post. Those numbers are backed by a strong social media presence, as athletes in the top-100 boast an average of 422,945 followers across Instagram, TikTok, and Twitter.

Even for athletes that don’t fall among the top earners, NIL deals can still be a significant source of income. The median NIL valuation among athletes on the list sits at a healthy $34,000 with the median per post value coming in at $534.

As of November 1, 2022, the cutoff to make the top-100 was $19,100.

Below, check out the top-100 NIL valuations for NCAA college athletes playing women’s sports.

In-Depth

NIL Women's Top-10

Women's NIL 100: NCAA ProdigiesNIL Valuations by ConferenceHighest NIL Valuations by Sport

 

Name School Year Sport Instagram Followers TikTok Followers Twitter Followers NIL Valuation ($) Per Post Value ($)
Olivia Dunne LSU Senior Gymnastics 2,300,000 6,200,000 33,000 2,400,000 33,000
Sunisa Lee Auburn Sophomore Gymnastics 1,700,000 1,600,000 183,000 1,500,000 21,000
Paige Bueckers UConn Junior Basketball 1,000,000 391,000 77,000 818,000 11,200
Hanna Cavinder Miami (FL) Senior Basketball 443,000 4,100,000 12,900 801,000 10,800
Haley Cavinder Miami (FL) Senior Basketball 443,000 4,100,000 13,500 801,000 10,800
Flau’jae Johnson LSU Freshman Basketball 710,000 352,000 27,000 587,000 8,000
Hailey van Lith Louisville Junior Basketball 693,000 64,000 25,000 541,000 7,400
Sedona Prince Oregon Senior Basketball 238,000 3,000,000 44,000 530,000 7,300
Jordan Chiles UCLA Sophomore Gymnastics 439,000 235,000 46,000 368,000 5,200
Mia Mastrov California Sophomore Basketball 374,000 404,000 1,300 337,000 4,600
Jade Carey Oregon State Freshman Gymnastics 317,000 15,600 34,000 258,000 3,500
Jaden Owens Baylor Senior Basketball 253,000 145,000 6,500 213,000 2,900
Grace McCallum Utah Sophomore Gymnastics 239,000 149,000 28,000 208,000 3,000
Ragan Smith Arkansas Junior Gymnastics 242,000 2,100 10,100 199,000 2,800
Deja Kelly North Carolina Junior Basketball 180,000 398,000 10,100 193,000 2,700
Zia Cooke South Carolina Senior Basketball 225,00 27,000 19,500 188,000 2,600
Cameron Brink Stanford Junior Basketball 209,000 64,000 4,500 171,000 2,400
Tori Ortiz Oklahoma State Junior Track 121,000 565,000 14,700 167,000 2,300
Montana Fouts Alabama Senior Softball 146,000 179,000 38,000 145,000 2,200
Caitlyn Clark Iowa Junior Basketball 153,000 9,400 32,000 138,000 2,000
Aliyah Boston South Carolina Senior Basketball 107,000 31,000 28,000 102,000 1,500
Emily Cole Duke Senior Track 97,000 176,000 1,000 100,000 1,400
Julia Bergmann Georgia Tech Senior Volleyball 119,000 95,000 1,300
Ziyah Holman Michigan Junior Track 100,000 2,000 3,400 94,000 1,400
Sage Thompson Utah Freshman Gymnastics 79,000 94,000 N/A 82,000 1,100
Alexa Hendricks Louisville Senior Volleyball 77,000 83,000 684,000 81,000 1,200
Trinity Thomas Florida Senior Gymnastics 77,000 4,700 9,600 76,000 1,100
Haley Jones Stanford Senior Basketball 88,000 9,100 5,700 75,000 1,100
Maya Brady UCLA Junior Softball 76,000 3,100 2,100 70,000 1,000
Katelyn Tuohy NC State Junior Track 86,000 68,000 908
Jordy Bahl Oklahoma Freshman Softball 55,000 10,200 18,400 61,000 934
Brooke Nuneviller Oregon Senior Volleyball 29,000 164,000 2,400 54,000 818
Nicklin Hames Nebraska Senior Volleyball 45,000 16,800 13,200 51,000 800
Leanne Wong Florida Sophomore Gymnastics 47,000 N/A 140 50,000 670
Grace Lyons Oklahoma Senior Softball 43,000 N/A 9,800 50,000 669
Logan Eggleston Texas Senior Volleyball 38,000 11,000 3,100 49,000 782
Haleigh Bryant LSU Junior Gymnastics 39,000 10,200 3,300 46,000 722
Talitha Diggs Florida Sophomore Track 38,000 986 2,200 44,000 693
Kiki Rice LSU Freshman Basketball 39,000 2,300 3,200 43,000 660
Nya Reed Florida Senior Gymnastics 34,000 5,200 4,700 42,000 669
Kara Eaker Utah Sophomore Gymnastics 40,000 596 104 42,000 639
Sierra Brooks Michigan Senior Gymnastics 29,000 10,700 1,400 40,000 657
Madi Kubik Nebraska Senior Volleyball 30,000 7,200 8,200 39,000 620
Baylee Klingler Washington Senior Softball 30,000 16,900 5,800 38,000 621
Skye Ekes Florida State Sophomore Volleyball 12,500 120,000 117 38,000 603
Alia Armstrong LSU Junior Track 29,000 1,200 2,300 38,000 606
Janiah Barker Texas A&M Freshman Basketball 26,000 N/A 1,900 38,000 510
Anna Smrek Wisconsin Sophomore Volleyball 25,000 30,000 1,000 37,000 600
Leah Clapper Florida Senior Gymnastics 15,400 75,000 1,300 35,000 577
Tiare Jennings Oklahoma Sophomore Softball 22,000 3,700 11,600 35,000 574
Ashley Owusu Maryland Junior Basketball 27,000 N/A 3,300 33,000 442
Jayda Curry California Sophomore Basketball 28,000 5 754 33,000 515
Paris Clark Arizona Freshman Basketball 17,300 57,000 1,400 32,000 510
Abby Paulson Utah Senior Gymnastics 26,000 2,700 1,700 32,000 507
Kayla Caffey Texas Senior Volleyball 16,300 N/A 4,800 32,000 429
Madi Skinner Kentucky Sophomore Volleyball 17,200 798 688 32,000 549
Britton Wilson Arkansas Sophomore Track 22,000 7,400 1,700 31,000 519
Derrian Gobourne Auburn Senior Gymnastics 19,300 8,600 1,500 30,000 508
Ta’Niya Laston Florida State Freshman Basketball 16,600 16,100 865 29,000 490
Ashlyn Watkins South Carolina Freshman Basketball 19,800 179 N/A 29,000 388
Megan Faraimo UCLA Senior Softball 18,000 9,400 2,300 27,000 453
Parker Valby Florida Sophomore Track 11,800 27,000 502 27,000 464
Blair Green Kentucky Senior Basketball 15,100 7,200 4,800 27,000 474
Tamari Key Tennessee Senior Basketball 15,000 820 2,000 26,000 446
Ayanna Patterson UConn Freshman Basketball 19,000 352 2,400 26,000 420
Rachel Baumann Georgia Senior Gymnastics 13,100 N/A 1,400 26,000 340
Skylar Fields Texas Junior Volleyball 24,000 3,900 2,400 26,000 406
Danielle Hart Wisconsin Senior Volleyball 14,300 N/A 1,100 26,000 349
Kathryn Sandercock Florida State Freshman Softball 13,300 N/A 2,500 26,000 341
Rachel Heck Stanford Junior Golf 22,000 1,000 4,500 26,000 390
Saniya Rivers NC State Sophomore Basketball 21,000 4,400 5,500 25,000 383
Audrey Davis Oklahoma Sophomore Gymnastics 12,800 361 1,200 25,000 441
Amari Avery USC Sophomore Golf 22,000 189 906 24,000 370
Anna DeBeer Louisville Junior Volleyball 11,800 11,900 1,500 24,000 426
Julianna Dalton Washington State Freshman Volleyball 4,800 110,000 631 24,000 365
Maya Nnaji Arizona Freshman Basketball 13,600 6,100 2,500 23,000 400
Jasmine Moore Florida Junior Track 9,500 N/A 2,500 23,000 307
Dominique Onu UCLA Junior Basketball 12,300 4,300 1,100 22,000 384
Gabriela Jaquez UCLA Freshman Basketball 11,500 6,500 1,400 22,000 380
Chance Gray Oregon Freshman Basketball 10,000 5,100 1,800 22,000 384
Justine Pissott Tennessee Freshman Basketball 8,600 6,000 2,300 22,000 392
Cotie McMahon Ohio State Freshman Basketball 4,300 2,300 587 22,000 408
Sophia Groth Auburn Sophomore Gymnastics 9,700 1,400 273 22,000 397
Mya Hooten Minnesota Sophomore Gymnastics 10,500 1,700 1,000 22,000 385
Gabby Wilson Michigan Senior Gymnastics 5,600 539 780 22,000 405
Lamara Distin Texas A&M Junior Track 5,200 209 568 22,000 416
Mac Podraza Ohio State Senior Volleyball 5,600 960 919 22,000 420
Rylee Rader Ohio State Junior Volleyball 3,800 5,600 625 21,000 408
Grace VanSlooten Oregon Freshman Basketball 6,000 29,000 1,700 21,000 380
Talaysia Cooper South Carolina Freshman Basketball 7,800 N/A 4,400 21,000 283
Abby Heiskell Michigan Senior Gymnastics 3,900 N/A 1,100 21,000 273
Annika Larson-Nummer Arizona State Senior Volleyball 10,700 N/A 173 20,000 284
Jordan Walker Tennessee Senior Basketball 6,800 N/A 2,200 20,000 268
Diamond Johnson NC State Junior Basketball 16,300 N/A 1,400 20,000 267
Kaitlyn Hord Nebraska Senior Volleyball 7,400 882 1,900 19,700 362
Madison Hayes NC State Sophomore Basketball 14,200 13,400 3,000 19,700 322
Jakia Brown-Turner NC State Senior Basketball 15,500 478 2,100 19,600 311
Nyla Harris Louisville Freshman Basketball 6,800 N/A 674 19,400 260
Marley Washenitz Pittsburgh Freshman Basketball 9,400 44,000 2,500 19,300 316
Belle Smith Boston College Junior Lacrosse 15,300 3,200 N/A 19,100 256
Averages 125,755 280,602 16,588 $135,008 $1,907
*all data compiled as of Nov 1, 2022

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