The NHL’s marketing plan centers on staging grand spectacles.
Outdoor games at football stadiums are prime examples.
Tuesday, the NHL pulled off another marketing extravaganza, the Frozen Frenzy. With games beginning 15 minutes apart, all 32 teams were in action for the first time in league history.
Twitter users responded to the trending event spearheaded by ESPN’s family of networks.
The Frozen Frenzy’s full slate …
Sixteen games, sixteen different start times. Welcome to Frozen Frenzy.#NHLStats: https://t.co/DVWrJ0uSNd pic.twitter.com/6YFGJh44IA
— NHL Public Relations (@PR_NHL) October 24, 2023
Going over the Frozen Frenzy’s puck drop timeline …
So much hockey, all night long. 🌙
Don't miss Frozen Frenzy TONIGHT on @espn, ESPN2, and @ESPNPlus! pic.twitter.com/A8T1yU4s6z
— NHL (@NHL) October 24, 2023
Sharp-dressed man …
Sidney Crosby is suited up for Frozen Frenzy. 👔
📺: Watch Frozen Frenzy action on @espn ➡️ https://t.co/FmPv8M72QT pic.twitter.com/QkR9wRB5R9
— NHL (@NHL) October 24, 2023
Toronto Maple Leafs defenseman Morgan Rielly netted the first Frozen Frenzy goal …
The @MapleLeafs get the first goal of Frozen Frenzy! 🚨
📺: @espn & @ESPNPlus ➡️ https://t.co/FmPv8M6v1l pic.twitter.com/d66W7shYgV
— NHL (@NHL) October 24, 2023
Maple Leafs’ Auston Matthews moved into a tie with Washington’s Alex Ovechkin (306 career goals) after a first-period tally …
Frozen Frenzy begins with the 16th head-to-head showdown between Alex Ovechkin and Auston Matthews, whose numbers are remarkably similar through @AM34’s current career GP count.
🏒 6 p.m. ET on @ESPN, @ESPNPlus, TSN4
📺 @MapleLeafs at @Capitals#NHLStats: https://t.co/DVWrJ0ukXF pic.twitter.com/ZmAQ9stueY— NHL Public Relations (@PR_NHL) October 24, 2023
The Ottawa Senators organization honored ex-goalie and humanitarian Craig Anderson …
A special moment honoring Craig Anderson. 👏
📺: Watch Frozen Frenzy action on @espn ➡️ https://t.co/FmPv8M72QT pic.twitter.com/x39t9hL2HY
— NHL (@NHL) October 24, 2023
Wow! Getting laid out by a zebra …
Stripes telling Pavelski that he owes him a beer after getting in his way, loving the Frozen Frenzy so far #nhl #NationalLeague pic.twitter.com/1KZfWwT3aS
— Minny Hockey (@MinnyHockey) October 25, 2023
The Avalanche executed a scoring frenzy …
Two goals in 13 seconds! 😳
The @Avalanche are buzzing!
📺: Watch Frozen Frenzy action on @espn ➡️ https://t.co/FmPv8M6v1l pic.twitter.com/xK9uFRHjCF
— NHL (@NHL) October 25, 2023
Going from the defensive end of the rink to attacking his offensive target …
MIKE MATHESON GOES END TO END! 🚨
📺: Watch Frozen Frenzy action on @espn ➡️ https://t.co/FmPv8M6v1l pic.twitter.com/PZmXWVIpWD
— NHL (@NHL) October 25, 2023
The arena district in Columbus, Ohio, suffered a power outage Tuesday, except for a few sections at Nationwide Arena. The blackout caused the opening faceoff of the Blue Jackets’ match against the Anaheim Ducks to be delayed by two hours …
No power outages in Section 226. #CBJ pic.twitter.com/BKSdldEwAC
— Harry From CBus (@HarryFromCBus) October 24, 2023
The Cat scored again …
Alex DeBrincat (@Brinksy97) has NINE goals this season! 🚨
📺: Watch Frozen Frenzy action on @espn ➡️ https://t.co/FmPv8M6v1l pic.twitter.com/KQvHHz3zJ0
— NHL (@NHL) October 25, 2023
Going Wild! Minnesota Wild’s Ryan Hartman registers a five-point night …
THROW THE HATS! 🎩
Ryan Hartman (@RHartzy18) has himself a hat trick to go along with two assists for a five-point night!
📺: Watch Frozen Frenzy action on @espn ➡️ https://t.co/FmPv8M6v1l pic.twitter.com/ZQktoXyp6D
— NHL (@NHL) October 25, 2023
Blistering snapper …
ADAM FANTILLI!
Look at that release. 🤩
📺: Watch Frozen Frenzy action on @espn ➡️ https://t.co/FmPv8M6v1l pic.twitter.com/aTTaCej2dz
— NHL (@NHL) October 25, 2023
A trio of markers for Tyler Toffoli …
Not one… not two… but THREE goals for Tyler Toffoli (@tytoff16) in a @NJDevils win!
📺: Watch Frozen Frenzy action on @espn ➡️ https://t.co/FmPv8M6v1l pic.twitter.com/9ikgR8yCmg
— NHL (@NHL) October 25, 2023
The final game of the first Frozen Frenzy featured a spice of championship history …
The @GoldenKnights will look to become the 16th team in NHL history to start a season with seven straight wins when they take on the @NHLFlyers in the final of 16 games to close out Frozen Frenzy. #NHLStats
📺: 11:00 p.m. ET on @espn & @ESPNPlus pic.twitter.com/XF19Cs4h0J
— NHL Public Relations (@PR_NHL) October 24, 2023
A sneak peek into ESPN’s Frozen Frenzy control room. Look for this marketing concept to turn into an annual event …
This is what the Frozen Frenzy control room looks like. Much love to our crew that works so hard behind the scenes. Producers, directors, our entire team… it’s a beautiful organized frenzy and they hold it all together. Especially tonight! pic.twitter.com/We3J8Xd0Ei
— ᴀʀᴅᴀ Öᴄᴀʟ (@Arda) October 25, 2023
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